Reporting is part of an effective strategy and a healthy working relationship between digital marketing agencies and clients. But to make sure that you, as a digital marketer, make the most of your client reporting, there are some pretty big mistakes you should avoid making!
As we discussed in the first part of this piece, agency-client relationships can sometimes be more tenuous when agencies focus more on creative trends and technological expertise instead of just making their clients happy.
Creating amazingly avant-garde campaigns is cool, but not if your client wanted something simple, right? As a creative digital marketing professional, it’s understandable that you want to use your knowledge and vision to produce something extraordinary. But the final decisions aren’t yours to make.
Your role is to discuss with your clients, gain their trust, and educate them to a point where they make the best decision for their campaigns.
Reporting helps you get there.
February may have been the shortest month of the year, but that didn’t stop us from working on some pretty big projects! Today’s product updates includes some major streamlining and restructuring – everything to make your use of DashThis easier, quicker, and more fun:
- We’ve revamped your dashboard manager;
- Your edit widget panel has also gotten an overhaul;
- And, Searchmetrics is now an available integration.