Author Archive


Best KPIs for Content Marketing: Why I Won’t Screw Up Our New Blog Strategy

November 13th, 2017 — 11:48am

KPIs for Content MarketingSo, in case you haven’t noticed, our blog content style has taken a pretty hard left turn recently.

And seriously, I’ve never been more excited.

For the past almost-two-years that I’ve been with DashThis, we’ve worked hard to share our wisdom and professionalism to the marketing world. We wanted to be taken seriously.

But we’ve finally gotten to the point where our know-how is pretty self-evident.

As Ron Burgundy would say, “People know us. We’re kind of a big deal.”

And while I do a lot of different things here at DashThis, from communications, to PR, to content marketing, to making chocolate-chip-banana-bread when everyone’s been particularly well-behaved, I’m still a writer at heart.

Words are my thing.

So deciding that we’re going to focus more on nurturing our brand personality, instead of just spitting out “best practices” lists that no one actually wants to read… my brain is just: “dear.god.finally!”

I’ve only been waiting for this moment for two years!

Pour me a cocktail, ‘cause this writer’s ready to paaaaaarty.

But while the writer in me is dancing on the speakers (figuratively, of course), the content marketing manager in me is in the corner, making a list of everything that could possibly go wrong.

Anyone who’s ever been in business knows that most changes are terrifying, no matter how prepared you think you are for them.

So we’re here, flipping our content style on its head and seeing what comes out of it…

But what about our readers? What do they think? Are they digging our new hawaiian-shirt-wearing-style of writing? Or do they think it’s tacky? Boring? Or worse, devoid of any REAL information?

How in the hell am I going to make sure this change in blog strategy doesn’t screw us over?

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Business, Key Performance Indicators (KPI), Marketing

Scale your Digital Agency: 3 Mindsets to Adopt

September 28th, 2017 — 12:43pm

Digital Agency Growth

Scaling up your agency isn’t always about getting more business, it’s about growing the business you already have.

 

There’s a moment in every business’ life… you know the moment I’m talking about: the one where you realize you’re coasting and things are going… okay. Now you’re wondering what you need to do to get just a bit more of an edge.

All digital marketing agencies will go through the same thing: teams are always busy, so sure, things are going smoothly, but the business itself is kinda stalling.

You’d probably like to scale your digital agency and grow the business (who wouldn’t?!), but you’re short on ideas on how to do it. Maybe you’re wondering if you’re missing some way to generate more profit with the infrastructure you already have.

It’s gotta be possible, right?

Yes. Yes, it is.

It’s all in your head. In a good way.

 

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

6 comments » | Business, Marketing

Product Update: September 2017

September 21st, 2017 — 9:42am

DashThis Product Update September 2017Ahh, September! It’s back-to-school season for some of you, and back to the regular grind without the sunny summer days.

Don’t worry though, we’re here to make sure that the chaos of this month isn’t too much of a pain. At least, your reporting won’t be!

In the past two months, we’ve updated a ton of great things in our system and on our site, namely:

  • A Google Analytics integration upgrade;
  • An increase in maximum number of widgets per dashboard;
  • An inclusion into the LinkedIn Marketing Partner Program;
  • A new SEO Reporting Best Practices resource hub;
  • And a new Getting Started guide.

 

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Product Updates

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