Author Archive


Digital Reporting Tool Case Study: Jelly Marketing Agency & DashThis

June 27th, 2017 — 11:06am

Reporting tool case studyEvery digital agency goes through the same thing: you create amazing campaigns and strategies for your clients, and then you spend almost as much time putting together a report to show the results of those efforts.

You know as well as we do that digital marketing reporting is a necessary chore for every account manager, and it can be quite a time consuming chore at that.

But it doesn’t have to be.

As you’ll see in this digital reporting tool case study, when Jelly Marketing started using DashThis, they suddenly found themselves with more time on their hands.

This time that was no longer being wasted making reports by hand could now be used to actually create more value for their clients.

And that has made a whole lot of difference for Jelly’s team and bottom line.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

2 comments » | Business, Dashboards, Marketing

A Client Report Template: Getting Your Clients to Keep Coming Back

June 7th, 2017 — 9:59am

 

What’s the most important part of a relationship?

Communication.

Ugh, that sounds so cliché, right?

It is cliché… but then again… so are a lot of truths.

And I’m not just talking about personal relationships: all relationships require good communication if they’re going to be sustainable over a long period of time.

But what does any of this have to do with digital marketing?

Well, everything.

The work of a digital marketer is built on relationships. As a marketer, your job is to initiate a relationship with your clients, and through your work, make them as happy as possible in order to keep them with you for the long-term.

Because let’s face it: it’s way more fun working with the same client for a long time than always looking for new clients and new contracts.

On the one hand, you get to work with someone you know well, someone who trusts you. On the other hand, you have to constantly be on the hunt, and always work that much harder just to get your foot in a prospect’s door (never knowing if the hunt is going to pay off in the end).

Obviously, one is easier and far more profitable than the other…

And therein lies the importance of a kick-ass client report template.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Dashboards, Marketing, reporting

Product Update: May 23, 2017

May 24th, 2017 — 8:19pm

Spring is in full bloom here in Québec, and with this lovely month of May, we’re feeling the sunshine and getting out of our winter slushy funk. Which means… some brand new features and some fun updates in DashThis! This month, we’re bringing:

  • A long awaited native LinkedIn Ads integration;
  • The ability to give your dashboards a more neutral look;
  • A whole new section on our website: each integration now has its own page;
  • And, some new metrics for your MailChimp integration.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Product Updates

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