Making sense of your KPIs, and choosing ones that are meaningful to you and your business goals, are the first step in creating practical reports.
Metrics, they’re everywhere. As marketers, we’re always reading about the key performance indicators (KPIs) and other metrics that we should be tracking, however, this isn’t even the crux of the issue. Metrics mean nothing without context.
Wondering what the difference between Google Analytics Landing Page Path and Destination URL is? We've got the answer!
Client reporting is an integral part of any digital agency's business. But did you know that white labeling your reports makes them so much more valuable?
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