Category: Ultimate Guide to SEO Reporting


Top 10 SEO Reporting Must-Reads

February 14th, 2017 — 6:22pm

Ultimate guide SEO reporting part 6

We’ve come to the end of our Ultimate Guide to SEO Reporting Series… but this is just the beginning of the road for you! At this point, it’s safe to say that you’re well aware of how important Search Engine Optimization is, and, of course, how important it is to track the proper KPIs in your reports in order to continually improve your strategy. Since our goal in life, the reason why we exist, is to make you an even bigger digital marketing star, we’ve put together a list of the top 10 must-reads to make sure you’re nailing this SEO reporting thing!

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

2 comments » | Dashboards, reporting, Ultimate Guide to SEO Reporting

Your Foolproof SEO Report Template [Infographic]

February 3rd, 2017 — 3:16pm

SEO Report Template

At this point, if you read our first 4 articles, you’re pretty well versed in SEO reporting: the importance of the process, the fundamentals, what a SEO report should include, and what kind of reporting tool (or tools) you need.

There’s not much left to say then, other than show you exactly what your new, awesome SEO report should look like to get the most out of it!

Below you’ll see what a perfect SEO report template looks like. We’ve added a few short notes about why these KPIs were chosen, as well as why the specific type of widget was selected to display the data. To go more in depth, you’ll find details on each point below this SEO report template infographic!

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Francis is one of our Digital Marketing Specialists here at DashThis. Passionate about everything from inbound marketing to lead generation, he tackles the entire marketing and sales spectrum. He’s especially involved in the education of our users in the nitty-gritty details of analytics and the use of DashThis as a part of their overall strategy.

3 comments » | Key Performance Indicators (KPI), Ultimate Guide to SEO Reporting

SEO: Manual Reporting vs. Automated Reporting

January 24th, 2017 — 12:45pm

 

Guide to SEO Reporting part 4

We’ve already talked in depth about the importance of proper SEO, and subsequently, the importance of tracking your SEO successes and shortcomings. Once you’ve admitted that SEO tracking and reporting is a priority, our previous article (What does the perfect SEO report look like?) explains the basic gist of how to set up an effective and attractive SEO report.

And now, we come to the next, crucial step: deciding how to go about creating this awesome report! There are a multitude of options for you in terms of marketing reporting tools, ranging from web-based reporting software, to Excel and/or other client-side reporting platforms.

So, how do you decide what’s best for you?

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JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

3 comments » | Dashboards, Marketing, reporting, Ultimate Guide to SEO Reporting

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