We’ve come to the end of our Ultimate Guide to SEO Reporting Series… but this is just the beginning of the road for you! At this point, it’s safe to say that you’re well aware of how important Search Engine Optimization is, and, of course, how important it is to track the proper KPIs in your reports in order to continually improve your strategy. Since our goal in life, the reason why we exist, is to make you an even bigger digital marketing star, we’ve put together a list of the top 10 must-reads to make sure you’re nailing this SEO reporting thing!
Category: Ultimate Guide to SEO Reporting
At this point, if you read our first 4 articles, you’re pretty well versed in SEO reporting: the importance of the process, the fundamentals, what a SEO report should include, and what kind of reporting tool (or tools) you need.
There’s not much left to say then, other than show you exactly what your new, awesome SEO report should look like to get the most out of it!
Below you’ll see what a perfect SEO report template looks like. We’ve added a few short notes about why these KPIs were chosen, as well as why the specific type of widget was selected to display the data. To go more in depth, you’ll find details on each point below this SEO report template infographic!
We’ve already talked in depth about the importance of proper SEO, and subsequently, the importance of tracking your SEO successes and shortcomings. Once you’ve admitted that SEO tracking and reporting is a priority, our previous article (What does the perfect SEO report look like?) explains the basic gist of how to set up an effective and attractive SEO report.
And now, we come to the next, crucial step: deciding how to go about creating this awesome report! There are a multitude of options for you in terms of marketing reporting tools, ranging from web-based reporting software, to Excel and/or other client-side reporting platforms.
So, how do you decide what’s best for you?