A CEO dashboard lets your CEO or manager track business performance and easily see only the high-level digital marketing and sales data they need. It makes it simple for your CEO to stay on top of everything from gross sales to revenue growth to ad spend and everything in between.
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There are a ton of key metrics you could include in a digital marketing or sales report for your CEO or GM - but (s)he is probably only interested in the most relevant key performance indicators. Show him/her only the stats needed to make informed decisions about the business and marketing campaigns.
A CEO dashboard is a digital marketing and sales reporting tool tailor-made for CEOs or other executives. It lets the executive team see the high-level metrics they're interested in, and lets them easily track the company's performance in sales and marketing in real time. It also gives your CEO a good overview of your business and how your products are selling.
Reporting on sales and marketing efforts is essential for management. A CEO dashboard is a powerful tool that helps inform management's decision making and allows informed decisions to be made about where marketing and sales campaigns should be focused. It also lets you display the value of all your hard work!
Besides enabling you to combine all your marketing analytics into a single platform, your CEO dashboard also helps you: show your boss what you do and why it's important, showcase your positive results in a simple and effective way, and keep management in the loop about your sales and marketing efforts.
From sales numbers to ad spend to ROI, there are a stack of different key performance indicators you can include in your CEO dashboard. However, an effective CEO dashboard will include only those business metrics that management is interested in and not overwhelm them with too much detail.
Revenue tells you how much money has been made from sales of products or services.
Return on Investment tells you whether your marketing campaigns have been profitable.
Total cost tells you how much money has been spent on digital marketing or advertising.
Total transactions tells you how many times your product or service has been purchased.
Don't get focused on "vanity metrics" (data points that seem pretty but don't really offer any actionable insight). Instead, focus on those business data metrics that your CEO and the marketing team can act on.
Google Analytics total sessions
This metric tells you the total number of times your website has been visited over a set period of time - whatever the user does during that time is counted as one session.
Google Analytics goal completions
This metric tells you the number of times a goal has been completed by visitors to your website (a goal could be a purchase, signing up to a service, etc).
Google Analytics cost per transaction
This metric tells you the average Google AdWords cost per transaction on your website - it divides the total AdWords spend by the number of transactions.
Google Analytics referral traffic
This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.
A good CEO dashboard should include all the platforms you're using for digital marketing. You and your management team will be able to compare and combine data from these different platforms within the dashboard so everyone will gain further insights into how your channels play off each other, drive sales, and increase company growth.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
DashThis' CEO dashboard sample gets your sales and marketing team off to a running start. It includes preset KPIs, multiple available data sources, and easy-to-use features.
Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your report
Whether you choose from among our preselected CEO dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!
It's your data, do what you want with it - customize your dashboard to reflect your branding!
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.
Monthly sales dashboard
Get reports done on time, so you can spend more time closing potential customers, with our monthly sales report dashboard. You can also choose another time period, such as weekly or yearly.
Digital marketing dashboard
Bring all your marketing channels together in one convenient dashboard. Easily track and report on everything from social media to paid ads to SEO.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best CEO dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
