A digital marketing dashboard enables marketers to combine data from across multiple channels into one single platform in order to track and display digital marketing activities clearly.
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Marketing takes place across numerous channels simultaneously. It’s important for digital marketers to not only track and analyse their data for each of those channels individually, but it’s even more important for them to be able to combine and correlate results from these platforms together. Take a look at what a digital marketing dashboard entails!
A digital marketing dashboard is a marketing agency’s way of displaying the value of their work to clients. Digital marketing agencies provide value to their clients in numerous ways, from developing long-term SEO strategies, to delivering timely PPC campaigns; online marketing dashboards are the way to show the results of those efforts in real-time.
Client reporting is one of the most effective tools in your agency's arsenal when it comes to creating a collaborative and long-lasting relationship with your client. By using a dynamic dashboard that includes your client's relevant marketing KPIs and data sources all in one place, you can quickly explain how your strategies affect your client's bottom line and it makes it easier to discuss future expectations and goals because you're both working off the same data.
Besides enabling you to combine all your marketing analytics into a single platform, your agency dashboard also helps you: educate your client on what you do and why it's important to them, be transparent with your client and foster a trusting relationship with them, and showcase your positive results in a simple, straightforward, and effective way.
Google analytics, social media, Google AdWords, email marketing, lead generation... you have many different marketing activities across several channels. The perfect analytics dashboard is going to include the key performance indicators that provide you and your client with just enough information to understand the big picture of their marketing performance, without overwhelming them with details.
Conversion rate is the percentage of your website’s visitors who take a desired action, such as starting a free trial, purchasing a product, signing up for a newsletter, or other.
CTR is the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.
Organic search performance shows you how your website is ranking and converting for organic searches.
Bounce rate is the percentage of visitors who land on your website, but leave before navigating to a second page within your website.
You're tracking metrics from across multiple marketing channels, so it's important not to get bogged down by what we call "vanity metrics" (that seem pretty but don't really offer any actionable insight). Instead, focus on those key marketing metrics that your client can both relate to, as well as act on.
Google Analytics total visits
This metric shows the total number of visits (sessions) your website experienced. A visit (session) occurs when a user is actively engaged with your website or app.
Google Ads total conversions
This metric shows the total number of conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.
Facebook Insights page views
This metric shows the number of times your page’s profile has been viewed by both logged-in and logged-out people.
Google Analytics referral traffic
This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.
A cohesive digital marketing dashboard should include data from every channel you use for your marketing strategies. Combining and comparing your data will enable you to better understand how your channels play off each other and help you reach your business goals.
Google Analytics
Google Ads (Adwords)
Facebook Insights
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
SEMrush
Moz
Ahrefs
Majestic
Bing Ads
Google+
Mailchimp
DoubleClick Campaign Manager
DoubleClick Search
Adform
Keymetric
Campaign Monitor
GinzaMetrics
Perfect Audience
Marchex
Searchmetrics
Formstack
WebCEO
Brightcove
ClickMeter
ComScore
Create your own marketing KPI dashboard with all your web analytics key metrics in one place. DashThis' digital marketing dashboard sample gets your marketing team off to a running start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.
Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your marketing report
Whether you choose from among our preselected digital marketing dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!
Since your analytics dashboards are really your way of showing the results of your marketing efforts to your clients, it's important that they reflect your brand.
Custom URL
Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).
Custom design
Get a marketing performance dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.
White label bundle
Save on a custom URL and design with a white label bundle that includes both! Your digital marketing dashboard just the way you want!
DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.
Agency dashboard
Agency clients don’t need to see every single KPI that you, as a marketer, need to see. The KPIs you choose should be actionable and relevant to your client’s business goals!
Ecommerce dashboard
If you specialize in the ecommerce space, and you need to track KPIs like transactions, revenue, product sales, and conversion rate by channel, then this dashboard is for you!
Facebook dashboard
Facebook is one of the biggest social media platforms in the world, so the potential audience reach is impressive. A Facebook dashboard can help you make the most out of this channel.
Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best marketing dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
