Marketing KPI Dashboard

A marketing KPI dashboard lets digital marketers bring together all their marketing data, from web analytics to SEO, and easily track marketing metrics.

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A great marketing KPI dashboard for marketing teams

Reporting on key performance indicators for your marketing campaigns shouldn't take up all your time. Using a marketing dashboard makes it easy to track, analyze and visualize your data sources and create marketing reports.

What is a marketing KPI dashboard?

A marketing KPI dashboard is a marketing analytics tool for marketing and sales teams. It allows you to track and report on online marketing performance which in turn informs marketing strategy and how to achieve business objectives.

what is a marketing KPI dashboard

Why use a marketing KPI dashboard?

Using a marketing KPI dashboard allows a marketing agency to communicate the value of their work to clients. Also, since clients' relevant marketing activities can be displayed in a single dashboard, explaining strategies and decisions is much easier.

Why use a marketing dashboard?

What are the benefits of using a marketing KPI dashboard?

Apart from letting you combine your marketing channels into one dashboard, a marketing KPI dashboard also allows you to showcase your marketing efforts, build a good relationship with your clients and educate your clients on what you're doing and why.

What are the benefits of a marketing KPI dashboard?

Create your own marketing KPI dashboard today!

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What are the best marketing KPI dashboard KPIs?

Your dashboard should include only the important metrics that generate actionable insights into your clients' marketing campaigns. Also, you want to give your clients the big picture - try to avoid overwhelming them with too much detail.

Marketing dashboard KPIs
  • Bounce rate

    Bounce rate

    Bounce rate measures the percentage of visitors to your website who land on a page but then leave and don't navigate to a second page.

  • Click through rate

    Click through rate (CTR)

    Click-through rate tells you the percentage of people who see an ad (or another call to action) and then click on that ad.

  • Cost per customer acquisition (CPA)

    Cost per customer acquisition (CPA)

    This KPI tells you how much money you spend each time you get a new customer (it's calculated by dividing total cost by number of customers)

  • Customer lifetime value

    Customer lifetime value

    Customer lifetime value measures the amount of money you can reasonably expect to earn from a particular customer.

What are the top marketing KPI dashboard metrics?

Since you're tracking data across multiple campaigns and channels, you have to be selective about which metrics you choose. Avoid the 'vanity metrics' that might be good to brag about but don't give you or your clients any information you can use to change and improve campaigns.

Marketing KPI dashboard

Google Analytics page views Google Analytics page views

This Google Analytics metric shows you how many times a person has navigated to a web page.

Social media cost per click Social media cost per click

This metric tells you the amount of money you pay each time someone clicks on a paid social media ad.

Google Adwords click-through rate (CTR) Google Adwords click-through rate (CTR)

This metric measures the percentage of people who see an ad on the Google platform and then click on the ad.

Website traffic conversion rate Website traffic conversion rate

This metric tells you the number of visitors to a website who go on to take a desired action (like making a purchase).

 

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What platforms should a marketing KPI dashboard include?

A marketing KPI dashboard should include all your digital marketing efforts, from email campaigns to SEO to social media. Having all your data in a single dashboard means you can easily see how your campaigns are affecting each other's performance. Don't see the integration you're after? Don't worry - you can upload the data in a CSV file.

Marketing KPI dashboard template

DashThis' marketing KPI dashboard template will get your marketing team off to a flying start with its preset KPIs, powerful data visualization, and intuitive features. Create your own marketing KPI dashboard and kickstart your client reporting.

Marketing KPI dashboard example

How to create a marketing KPI dashboard

It's super simple to get started!

Create your marketing KPI dashboard

Create your DashThis account Create your DashThis account

Only an email address and a password are required.

Connect your digital marketing tools Connect your digital marketing tools

From LinkedIn to Mailchimp to Google Ads, we support over 34 integrations.

Create your marketing KPI report Create your marketing KPI report

Choose from a template or create your own from scratch - it's totally up to you!

Create your own marketing KPI dashboard today!

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White label marketing KPI dashboard

They're your dashboards, so make sure they reflect your company's branding.

Custom URL

Replace the standard DashThis URL with one that matches your company (dashboards.yourcompany.com maybe?)

Custom design

Get a marketing dashboard that matches your company's colours, font and overall vibe.

White label bundle

Why not save some money while getting both a custom URL and custom design?

More marketing KPI dashboards

We have dashboards for a ton of other digital marketing specialties - here are just a few that we offer.

marketing KPI dashboards

Social media dashboard Social media dashboard

With the amount of users on social media, there are also a lot of potential customers. But, you need to make sure your campaigns are on point and that's where our social media dashboard comes in.

Explore this dashboard

Paid search dashboard Paid search dashboard

Paid search campaigns can be a cost-effective way to build a business so make sure you get the best return on investment out of your PPC campaigns with our paid search dashboard.

Explore this dashboard

Google Analytics dashboard Google Analytics dashboard

Track all your Google Analytics data from web traffic, conversions, to paid ads data.

Explore this dashboard

Head over to our blog

You can sign up for our newsletter or read through some top quality content on the tricks of the digital marketing trade.

Marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
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    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
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    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
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    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
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    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
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  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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