What is a paid search dashboard?
A paid search dashboard is a digital marketing tool that pulls and visualizes paid search data so that you can analyze trends and optimize performance.
A paid search dashboard lets you track and report on your paid search campaigns from multiple data sources all in one intuitive dashboard.
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Paid search is an excellent online advertising method, but only if your marketing campaigns are working the way they're supposed to. A paid search dashboard help you optimize and report on PPC campaigns by making it easy to track key metrics.
A paid search dashboard is a digital marketing tool that pulls and visualizes paid search data so that you can analyze trends and optimize performance.
All your paid search data will be in one spot so you can easily track KPIs and metrics across all your paid search marketing channels - whether it's high level stats or the finer detail.
There are more than a few benefits, but some of the big ones are the ability to monitor campaigns and consult your dashboards in real-time, automatic data fetching and ease of use.
Start with these key performance indicators and branch out from there :
This KPI tells you how many times someone has clicked on one of your ads.
This KPI measures the percentage of people who saw an ad, that clicked on that ad.
This KPI tells you how much money you're paying for every click on an ad.
This KPI measures the number of people who saw your ad an took a desired action (like making a purchase, for example).
Measuring the right metrics is key to any paid search campaign. Try starting with these ones :
This metric tells you how many times an ad has been seen by users.
This metric will tell how much money has been spent on a particular ad campaign.
Measure your Google Ads performance and drill down into the important metrics.
This metric tells you what search terms led to someone seeing your ad.
A good dashboard will include all your online marketing channels, from social media to SEO to email marketing. You can link over 34 of the top digital marketing tools so that all your data is in one spot.
Google Analytics Includes GA4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Adform
Campaign Monitor
Perfect Audience
Marchex
WebCEO
Custom Data
Google Sheets
keyword.com
Once you link your paid search accounts you'll immediately see all your metrics and can start generating reports and tracking KPIs.
Plug in your own data from across different platforms for easy data visualization. Displaying your paid search analytics is as easy as 1-2-3!
Just enter your email and a password. Plus, you can use DashThis free for 15 days!
We do more than just paid search reporting: connect all your digital marketing tools and DashThis does the rest!
You can choose a preselected paid search dashboard templates, or create a custom one, then drag and drop the KPIs you want!
Customize your dashboard to reflect your branding.
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
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