Give your CMOs the high-level view of the digital marketing data they want. A CMO dashboard lets you track your KPIs across multiple digital marketing tools and present real-time data in a single dashboard.
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Your digital marketing activities don't happen on just one marketing platform. May it be on social media, paid ads or SEO, CMOs will want to know whether their digital marketing efforts are bringing in paid customers. With our automated dashboards, you can use data visualization to easily display the marketing KPIs.
A CMO dashboard lets you, as a marketing executive see the big picture of how your marketing investments are paying off. You can combine data from multiple data sources and present the key performance indicators that your marketing team is interested in. No more plugging numbers into Microsoft Excel, we gather and update all the data, every single day for you.
Marketing leaders want to track business performance. Digital marketing is an essential part of that and it's important to give chief marketing officers the data they need to decide on strategic objectives and inform their decision making. Using a CMO marketing dashboard makes this process easier and faster and allows you to track CMO metrics in one dashboard.
First, you'll have a KPI dashboard with all of your digital marketing analytics in one spot and you can see everything from social media marketing to web analytics in the same dashboard. Second, you'll save hours of work with reports that will be automatically updated and sent to your inbox every day, week, or month.
There are a ton of KPIs you can include in your CMO dashboard. An effective dashboard will include the ones that give managers the information they need without overwhelming them with details.
Revenue by source gives you a breakdown of how much money has been made from the sales of each product.
The bottom line is always a key consideration for business leaders. This will tell them exactly how much has been spent on digital marketing and how much money has been made.
Conversion rate tells you how many visitors to your website take a desired action, such as buying a product, signing up to a service, or subscribing to a newsletter.
ROI is a comparison of the costs of marketing a product and the sales of that product. A positive ROI is always the goal of a good marketing campaign.
You're tracking metrics from across multiple marketing channels, so it's important not to get bogged down by vanity metrics. Your business dashboard should focus on key marketing metrics that executives can relate to and act on.
Google analytics referral traffic
This metric shows the number of and traffic sources that came to your website from outside of Google’s search engine.
Google Analytics total visits
This metric shows the total number of visits (sessions) your website experienced. A visit (session) occurs when a user is actively engaged with your website or app.
Cost per click (CPC)
This metric shows how much it costs you every time someone clicks on one of your paid ads - whether on Google, Bing or social media.
Google Ads total conversions
This metric shows the total number of conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.
A cohesive digital marketing dashboard should include data sets from every channel you use for your marketing strategies. It's basically an SEO dashboard, PPC dashboard and web analytics dashboard all in one. We support over 34 website analytics programs, from email systems like Mailchimp to SEMrush, Google Analytics to Facebook Ads.
Google Analytics Includes GA4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Adform
Campaign Monitor
Perfect Audience
Marchex
WebCEO
Custom Data
Google Sheets
keyword.com
Create your own CMO dashboard template with all your preferred CMO metrics in one place. DashThis' CMO dashboard template is a powerful tool that gets your marketing team off to a running start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.
Plug in your own data from across different marketing platforms, from content marketing to lead generation for easy visual representation of your data. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your marketing report
You can choose from among our preselected executive dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!
Since your CMO dashboards are really your way of showing the results of your business' marketing efforts, it's important that they reflect your brand.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
A set of strategic dashboards can take your digital marketing game to the next level. We've got other dashboards for every marketing specialty - here a just a few.
SEO dashboard
Check out all your SEO data, from landing page performance to traffic sources, Keywords and rankings in this complete dashboard.
Ecommerce dashboard
Choose this dashboard if you need to optimize your sales pipeline and track KPIs like transactions, revenue, product sales, and conversion rate by channel.
Advertising campaign report dashboard
Build a report to work out whether your advertising campaign was worth it. If you're not sure which metrics to track, you can use our preset template.
Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best marketing dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
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Game changer for client communications and expectations. Also help in the sales process!
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I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
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Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
