A data visualization dashboard allows digital marketers to track multiple data sources and visualize the data, ensuring a solid data set for decision-makers.
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Data analytics doesn't need to take up all your time. Using data visualization tools makes it easy to track your data, do data analysis and ultimately make better business decisions. Take a look at what a data visualization dashboard entails!
A data visualization dashboard is an interactive dashboard that allows you to track key metrics across multiple marketing channels, visualize the data points, and create reports for your clients that outline all your hard work.
Creating reports for your clients is one of the best ways to build a solid working relationship with them. Using a data dashboard with interactive visualizations your clients will be able to see at a glance how their campaigns are performing.
In addition to having all your data in one dashboard, a data visualization dashboard helps you explain to your clients what you're doing and why, build a relationship with your clients and provides a data set to inform decision making.
You've probably got at least a few different marketing campaigns on different channels for your clients. Tracking the right KPIs is essential - you want actionable data that gives you genuine insight into your clients' campaigns.
Website sessions tells you the number of sessions on a website in a given amount of time.
Bounce rate measures the percentage of users who navigate to a web page and then leave without going to another page on that website.
This KPI tells you how much you're paying every time a user completes a goal (such as a making a purchase)
ROI measures how profitable marketing initiatives are. Essentially, it's revenue minus cost.
As with KPI tracking, choosing the right metrics to track is key. Try to pick ones that give your clients a good overview of what's happening with their campaigns without overwhelming them with detail.
Mobile app users
This metric measures how many users there are for a mobile app.
Google Analytics conversions by channels
This tells you how many conversions each of your channels on Google Analytics is getting.
Google Ads ad spend
This metric tells you how much your Google Ads campaigns are costing.
Social Media engagement rate
This metric measures how many people are engaging with your social media content.
Ideally, you want to include all your digital marketing platforms. Having multiple data sources in one dashboard will let you see how your marketing campaigns interact with each other, allowing you to make better decisions about how to optimize campaigns.
Google Analytics Includes GA4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Manager (Doubleclick)
Search Ads 360 (Doubleclick)
Adform
Campaign Monitor
Perfect Audience
Marchex
WebCEO
Custom Data
Google Sheets
keyword.com
Twitter 2 STEPS
Create your own KPI dashboard with a ton of visualization options, from line charts to pie charts to bar charts to gauges. Best of all, DashThis takes care of the data fetching and visualization for you.
It's super easy - you'll be up and running in no time.
Create your DashThis account
Just enter an email address and a password.
Connect your digital marketing tools
From Google Analytics to Facebooks Ads to Mailchimp, we support over 34 marketing integrations.
Create your data visualization dashboard
Start with our template or create a dashboard from scratch - it's totally up to you. Just drag and drop the KPIs you want.
With our multiple white label options, your dashboards can reflect your company's branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has a ton of other dashboards you can choose from for every marketing specialty. Here are just a few.
Website Analytics Dashboard
Collect your web analytics stats into one dashboard with our website analytics dashboard.
Customer Dashboard
Track customer interactions and generate business intelligence with our customer dashboard.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
We've got a ton of information about our products and a wealth of digital marketing tips and tricks over at our blog.
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
