Customer Dashboard

A customer dashboard lets you easily gather and visualize customer data from multiple channels for your online store or ecommerce site, so that you can get a better understanding of your customer base, and gain insights into your customers' expectations.

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Customer Dashboard integrations

An online business dashboard

There's a lot that goes into building a successful online business: social media, getting new customers, optimizing the customer experience, ensuring customer retention - the list goes on. It's important for online and ecommerce businesses to be able to track the relevant KPIs from multiple platforms. Here's what a customer dashboard entails!

What is a customer dashboard?

A customer dashboard allows you to track how your online business or ecommerce store is performing and demonstrate the value of your online marketing efforts for the business. If you're using multiple marketing channels (which you probably are) you'll be able to link them to a single dashboard so you'll have all your important KPIs in one spot.

What is a customer dashboard?

Why use a customer dashboard?

A customer dashboard will give you a real-time overview of your customers' actions on your website. This data will let you find out who your important customers are, make informed decisions about your marketing efforts, measure the success of your business, and prevent poor customer satisfaction.

Why use a customer dashboard?

What are the benefits of using a customer dashboard?

Aside from having all your key performance indicators in one spot, a customer dashboard will save you time; creating reports on a monthly basis, for example, will be a breeze because the relevant data will be automatically fetched for you. We also do the data visualization for you. No more plugging numbers into Excel!

What are the benefits of using a customer dashboard?

Create your own customer dashboard today!

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What are the best customer dashboard KPIs?

Tracking the right metrics is the key to a successful customer dashboard. A good dashboard is going to include the metrics that provide you with just enough information to understand what visitors to your online store are doing, without overwhelming you with details.

Customer dashboard KPIs

What are the top customer dashboard metrics?

You're probably tracking metrics across multiple channels, and it's important focus on those key customer service metrics that you can act on - try not to focus on 'vanity metrics'.

Customer dashboard metrics

Google Analytics referral traffic Google Analytics referral traffic

This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.

Google Analytics new vs returning Google Analytics new vs returning

This metric shows you the percentage of first time visitors to your website and the percentage of visitors who have previously visited your website.

Google Analytics pages per visit Google Analytics pages per visit

This metric shows the average number of pages people have viewed during a visit to your website.

Google Analytics total goal completions Google Analytics total goal completions

This metric tells you the total number of conversions, or goal completions, for your website.

See all these KPIs and metrics in your very own customer dashboard!

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What platforms should a customer dashboard include?

A good customer dashboard will include all the channels you're using to measure your website's performance and track your marketing efforts. Setting up your dashboard this way will let you understand how your marketing and sales channels are working together.

Customer dashboard example

DashThis' digital marketing dashboard sample gets your sales and marketing team off to a running start. It includes preset KPIs, multiple available data sources, and easy-to-use features.

Customer dashboard example

How to create a customer dashboard

Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!

Create your customer dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your report Create your report

Whether you choose from among our preselected customer dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!

Create your own customer dashboard today!

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White label customer dashboard design

It's your data - customize your dashboard to reflect your branding.

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

Custom design

Get a marketing performance dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your digital marketing dashboard just the way you want!

Bulk Creation & Editing Service

DashThis is the only reporting tool on the market with a bulk dashboard creation & editing service available. Make sure to take advantage!

mass edit

Bulk dashboard creation Bulk dashboard creation

If you have to import hundreds of dashboards into DashThis, our bulk dashboard creation service is for you. Just let us know what your dashboards should include and we’ll create them for you.

Bulk dashboard editing Bulk dashboard editing

You need to modify a particular KPI in all your existing dashboards? With our bulk dashboard editing service, we can add a markup, filter, or modify a metric for all your dashboards at once.

More dashboards for digital marketers

DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.

Digital marketer dashboards

Monthly sales dashboard Monthly sales dashboard

Get reports done on time, so you can spend more time closing potential customers with our monthly sales report dashboard. You can also choose another time period, such as weekly or yearly.

Explore this dashboard

Digital marketing dashboard Digital marketing dashboard

Bring all your marketing channels together in one convenient dashboard. Easily track and report on everything from social media to paid ads to SEO.

Explore this dashboard

Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

Explore this dashboard

Customer dashboard best practices

Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best customer dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!

Customer dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
Digital Marketing reporting dashboard

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