Paid search dashboard

A paid search dashboard lets you track and report on your paid search campaigns from multiple data sources all in one intuitive dashboard.

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A complete PPC dashboard

Paid search is an excellent online advertising method, but only if your marketing campaigns are working the way they're supposed to. A paid search dashboard help you optimize and report on PPC campaigns by making it easy to track key metrics.

What is a paid search dashboard?

A paid search dashboard is a digital marketing tool that pulls and visualizes paid search data so that you can analyze trends and optimize performance.

Why use a paid search dashboard?

All your paid search data will be in one spot so you can easily track KPIs and metrics across all your paid search marketing channels - whether it's high level stats or the finer detail.

What are the benefits of using a paid search dashboard?

There are more than a few benefits, but some of the big ones are the ability to monitor campaigns and consult your dashboards in real-time, automatic data fetching and ease of use.

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What are the best paid search dashboard KPIs?

Start with these key performance indicators and branch out from there :

Clicks

This KPI tells you how many times someone has clicked on one of your ads.
Click through rate (CTR)

This KPI measures the percentage of people who saw an ad, that clicked on that ad.
Cost per click

This KPI tells you how much money you're paying for every click on an ad.
Conversion rate

This KPI measures the number of people who saw your ad an took a desired action (like making a purchase, for example).

What are the top paid search dashboard metrics?

Measuring the right metrics is key to any paid search campaign. Try starting with these ones :

Impressions

This metric tells you how many times an ad has been seen by users.

Cost

This metric will tell how much money has been spent on a particular ad campaign.

Ad Performance

Measure your Google Ads performance and drill down into the important metrics.

Search queries

This metric tells you what search terms led to someone seeing your ad.

See all these KPIs and metrics in your very own paid search dashboard!

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What platforms should a paid search dashboard include?

A good dashboard will include all your online marketing channels, from social media to SEO to email marketing. You can link over 34 of the top digital marketing tools so that all your data is in one spot.