Using an SEO reporting dashboard allows digital marketers to have their clients' search engine optimization data in one analytics dashboard that fetches and visualizes SEO campaign data automatically.
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As a digital marketer, you know that measuring SEO performance is critical to getting results. But, SEO analytics doesn't need to be a pain the neck and that's where an SEO dashboard comes in. Here's what an SEO dashboard entails.
It's an SEO reporting tool that lets you track SEO data, display the analytics data and create custom reports setting out your SEO efforts for clients or managers. Fundamentally, an SEO reporting dashboard lets you demonstrate the value of your work to clients.
Client reporting is an essential part of any digital marketer's business and an SEO reporting dashboard makes doing this really easy. Using a custom dashboard with your SEO clients' metrics lets you easily explain what you're doing and why.
Apart from being a great way to combine and track your SEO metrics, an SEO reporting dashboard also helps you build your relationships with your clients: you can be upfront with your clients about campaign performance (good or bad) and effectively explain results to them.
From bounce rate to traffic sources and everything in between, there are a ton of different KPIs you could track. But, the best dashboard will only have a few critical KPIs that allow your client to grasp the big picture of what you're doing (you don't want to overwhelm them with too much detail).
Sessions by landing page tells you how many sessions included a particular landing page on a website.
Conversion rate tells you how many users took a desired action on a website (like making a purchase or signing up to a newsletter).
Organic traffic measures how many users came to a website via clicking on a search result in Google, Bing, or another search engine.
Backlinks is a link building metric that tells you how many links on other websites direct users to your website.
The trick here is to track only those metrics that give both you and your client concrete, actionable insights.
Google Analytics organic search traffic
This metric tracks the amount of traffic on a website that came from organic searches.
Google Analytics goal completions
Goal completions measures how many visitors to a website completed a goal (as defined by you - for example, downloading something or making a purchase).
SEMRush keyword rankings
This metric tells you a website's search ranking when someone searches for particular words or phrases.
Google Search Console search queries
Search queries are what users actually type into a search engine - this metric tells you where a website ranks when a particular search query is made.
Your dashboard should include not just SEO integrations, but also your other digital marketing channels from PPC to social media. SEO doesn't operate in isolation and its important that you're able to see how your other channels are affecting your SEO results and vice versa. DashThis supports over 34 of the top digital marketing platforms and if you don't see an integration you want, then just upload the data in a CSV file.
Google Analytics 4
Google Ads (Adwords)
Meta Ads
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
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DashThis' SEO reporting dashboard makes it easy for you and your marketing team to get rolling. It comes preloaded with the top KPIs (it's also fully customizable), lets you create automated reports (no more playing around with Excel!) and lets you easily share them with clients.
Link up your data sources, choose a template and you're up and running.
Create your DashThis account
Just enter an email address and a password.
Connect your digital marketing tools
From SEO tools like Moz, to Adwords or google my business, we support a heap of popular digital marketing tools.
Create your SEO dashboard
Work from a template or create your own dashboard from scratch.
Customize the look and feel of your dashboards so they match your agency's branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
We've got a ton of other dashboards and templates for digital marketers - check them out!
Google Analytics SEO dashboards
Bring together all your Google Analytics data into one dashboard so you can see at a glance how your web analytics data is going.
Web Reporting
Web analytics can be data-heavy, which is why our web reporting dashboard streamlines the data collection and visualization process.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
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DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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Game changer for client communications and expectations. Also help in the sales process!
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I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
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We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
