Track your TikTok performance, boost engagement, and measure your impact across platforms. With this ready-to-use report template, stop wasting time compiling your data and focus on crafting creative, high-performing videos that grow your audience and drive results.
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DashThis's TikTok report template gathers all your key metrics in one place, consolidating everything from organic content performance data to your ad campaign ROI. No more hopping between marketing tools to export data or manual spreadsheet updates. Instead, you’ll compare KPIs, spot trends, and share insights with clients effortlessly in a professional, visually appealing report.
Free yourself from spreadsheet chaos. Redirect that time and energy where it belongs: delivering actionable insights that drive real results for your clients.
Choose the most relevant metrics for your TikTok reports based on your campaign performance goal. Here are the key TikTok KPIs grouped by business objective:
Pro tip: Focus on 1-3 KPIs per business objective to keep your dashboard focused and easy to understand for your clients.
How memorable is your brand on TikTok? The reach metrics measure how many people are aware of your brand or talk about it on TikTok.
Engagement metrics measure how users interact with your content. They show how well it resonates with both existing followers and new audiences
Video views represent the total number of times your content has been watched by users. This fundamental metric helps you gauge the reach and popularity of your videos on TikTok social media.
We've streamlined the reporting process so you can create stunning, professional reports for your team and clients in minutes. Here's how it works:
Create your DashThis account
Sign up with your email and explore DashThis for 15 days, no credit card required!
Connect your Tiktok Ads account
Easily link your TikTok data source in just a few clicks.
Select your report template
Select the TikTok template from our library and start tracking your metrics instantly!
You get access to our 34+ digital marketing and social media integrations on all DashThis plans. Our data updates daily, so you can automatically centralize all your data in one dashboard, making it easy for clients to understand
Say goodbye to opening multiple social media accounts and copy-pasting data into different spreadsheets. Instead, an automated reporting tool helps cut down on your time preparing reports, so you can focus on delivering impactful campaigns or thinking deeply about marketing strategy.
Google Analytics 4
Google Ads (Adwords)
Meta Ads
Facebook Insights
TikTok Ads
Pinterest Ads New
LinkedIn Ads
LinkedIn Pages
Google Business Profile
Hubspot
Klaviyo
Facebook Ads
Facebook Business Manager
Instagram Ads
YouTube
Google Search Console
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
Pinterest New
TikTok New
Reddit Ads New
Our TikTok report for marketing teams has everything you need to get started quickly. It’s pre-built with the standard KPIs you need, and it’s fully customizable so that you can visualize the data you want, the way you want.
Automated updates
Focus on strategy, not Google Sheets.. With automated daily updates across 34+ marketing platforms, DashThis eliminates manual data gathering and report building. Your reports update automatically in real time, so you can finally focus on what you do best: creating winning strategies and delivering real value to your clients.
Easy report sharing
Your time matters. Set up automated email schedules once, and let the reports deliver themselves on schedule. Share secure dashboard links that your clients can check anytime, or send professionally designed PDFs that make it easy to show the value of your work.
Actionable insights
Our flexible report templates make it easy to spotlight key metrics, showcase wins, and deliver recommendations that have a direct impact on your client’s business. After all, it's not just about the numbers, it's about building reports that your clients can understand and act on, while highlighting the effectiveness of your strategy.
Bring your TikTok performance data together with metrics from other social platforms in one comprehensive view. Choose from our collection of specialized social media templates designed for every reporting need. Looking to optimize your content strategy? We have the perfect report template waiting for you.
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Think of data visualizations like choosing the right tool for the job. Line graphs are perfect for telling a story over time, such as showing how your follower growth rates have increased month over month. Pie charts are great for breaking down a metric into different categories, such as what percentage of your engagement comes from likes, comments, or shares. And bar charts? They're best suited for comparing things side by side, whether you're looking at how different video types or ad groups perform, or seeing how your paid ads compare with your organic posts over different time periods.
It’s up to you, really. Whether you need daily updates for time-sensitive campaigns, weekly reviews to stay on top of ad performance, or monthly deep-dives for client meetings, we've got you covered. Set up your reporting schedule once, and your reports will automatically update and send themselves right according to your chosen schedule.
More on DashThis’s report automation features here.
Accurate ROI tracking starts with proper data gathering. Here's how to set it up:
Pro tip: Combine TikTok's built-in analytics with your website data (like Google Analytics 4) to get the full picture. This helps you understand not just how many people engaged with your content, but how many actually became customers from your TikTok ads.
While TikTok's built-in analytics and TikTok Ads Manager are solid reporting tools, they naturally focus only on TikTok reporting. But what if you need to get data from other marketing tools or social media platforms? Think of DashThis as your one-stop reporting hub, it pulls together all your marketing data (TikTok ads performance data, Google Ads PPC campaigns, LinkedIn, Instagram, etc into one clear picture. No more jumping between platforms or piecing together different reports to understand your social media campaign performance or overall marketing efforts.
Use this guide as a starting point to make client-friendly TikTok reports:
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