A no-fuss TikTok report Template for busy marketing teams

Track your TikTok performance, boost engagement, and measure your impact across platforms. With this ready-to-use report template, stop wasting time compiling your data and focus on crafting creative, high-performing videos that grow your audience and drive results.

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Track your TikTok campaigns without the hassle of manual reporting

Is your typical day as a digital marketer consumed by endless TikTok data exports, complex Excel formulas, and hours spent creating client-ready social media reports every month?

Between crafting viral content, tracking performance metrics, and staying on top of trending sounds and hashtags, reporting shouldn't steal your creative energy and strategic thinking time.

That's where DashThis's TikTok report template shines. It brings all your essential TikTok metrics into one beautiful dashboard - from follower growth and engagement rates to video views and profile visits. No more switching between platforms or manually refreshing spreadsheets. DashThis makes it effortless to compare KPIs across different time periods, identify what content resonates with your audience, and share data-driven insights with your clients.

Save 5+ hours per report with our automated TikTok reporting. With DashThis, your clients receive stunning, fully customizable reports that update automatically. Add your branding, include insightful comments, and deliver reports that truly showcase the value of your TikTok strategy.

Say goodbye to spreadsheet headaches and start delivering the actionable TikTok insights that drive real results for your clients. Try our TikTok report template today and reclaim your time for what matters most - creating amazing content that captivates your audience.

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Recommended KPIs to track in your TikTok analytics report

Choose the most relevant metrics for your TikTok reports based on your campaign performance goal. Here are the key TikTok KPIs grouped by business objective:

Pro tip: Focus on 1-3 KPIs per business objective to keep your dashboard focused and easy to understand for your clients.

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  • Reach TikTok

    Reach

    How memorable is your brand on TikTok? The reach metrics measure how many people are aware of your brand or talk about it on TikTok.

    Track it
  • Engagement rate

    Engagement rate

    Engagement metrics measure how users interact with your content. They show how well it resonates with both existing followers and new audiences

    Track it
  • Video views TikTok

    Video views

    Video views represent the total number of times your content has been watched by users. This fundamental metric helps you gauge the reach and popularity of your videos on TikTok social media.

    Track it

Start saving time on TikTok reporting in 3 steps

We've streamlined the reporting process so you can create stunning, professional reports for your team and clients in minutes. Here's how it works:

tiktok ads report generator

tiktok report template step 1 Create your DashThis account

Sign up with your email and explore DashThis for 15 days, no credit card required!

Tiktok report template step 2 Connect your Tiktok Ads account

Easily link your TikTok data source in just a few clicks.

TikTok report template step 3 Select your report template

Select the TikTok template from our library and start tracking your metrics instantly!

Track all your social media metrics in one dashboard

You get access to our 34+ digital marketing and social media integrations on all DashThis plans.  Our data updates daily, so you can automatically centralize all your data in one dashboard, making it easy for clients to understand 

Say goodbye to opening multiple social media accounts and copy-pasting data into different spreadsheets. Instead, an automated reporting tool helps cut down on your time preparing reports, so you can focus on delivering impactful campaigns or thinking deeply about marketing strategy.

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Ready to transform your social media reporting?
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Get started with an easy-to-use TikTok reporting template

Our TikTok report for marketing teams has everything you need to get started quickly.  It’s pre-built with the standard KPIs you need, and it’s fully customizable so that you can visualize the data you want, the way you want. 

 

Explore our TikTok reporting tool
tiktok report template customization

Drag-and-drop widgets icon Automated updates

Focus on strategy, not Google Sheets.. With automated daily updates across 34+ marketing platforms, DashThis eliminates manual data gathering and report building. Your reports update automatically in real time, so you can finally focus on what you do best: creating winning strategies and delivering real value to your clients.

Easy report sharing Easy report sharing

Your time matters. Set up automated email schedules once, and let the reports deliver themselves on schedule. Share secure dashboard links that your clients can check anytime, or send professionally designed PDFs that make it easy to show the value of your work.

Actionable insights Actionable insights

Our flexible report templates make it easy to spotlight key metrics, showcase wins, and deliver recommendations that have a direct impact on your client’s business. After all, it's not just about the numbers, it's about building reports that your clients can understand and act on, while highlighting the effectiveness of your strategy.

Templates for social & ads reporting

Bring your TikTok performance data together with metrics from other social platforms in one comprehensive view. Choose from our collection of specialized social media templates designed for every reporting need. Looking to optimize your content strategy? We have the perfect report template waiting for you.

instagram report template illustration

Facebook Ads Report Facebook Ads Report

Improve your future Facebook campaigns by tracking which ad gets the most engagement, comments, likes and link clicks.

Create your Facebook Ads Report

Instagram Ads Report Instagram Ads Report

Track engagement performance and clicks for your Instagram ads to help determine how many of your dollars to allocate to which platform.

Create your Instagram Ads Report

Linkedin ads report Linkedin ads report

Monitor reach, clicks, and conversions alongside metrics from other social media platforms.

Create your Twitter Page Insights report

LinkedIn Page Insights report LinkedIn Page Insights report

Keep connected with reports on LinkedIn activity, delivered straight to your dashboard.

Create your LinkedIn Page Insights report

Explore more report templates for your social media and paid advertising reporting needs

Get a more comprehensive view on your social media content efforts with these report templates.

tiktok ads report templates illustration

Pinterest Ads Report Template Pinterest Ads Report Template

Our Pinterest report template includes widget bundles to help you create dashboard templates sections with relevant KPIs with a click.

Start tracking your Pinterest ad performance

Social Media Report Social Media Report

Get an overview of your social media performance to make easier comparisons between channels and encourage data-driven decision making. Supports all major social media platforms.

Start tracking your social media performance

Ecommerce Report Ecommerce Report

Track your client’s total sales, conversion rate, identify top-performing marketing channels, and prove your marketing ROI with this template.

Start tracking your e-commerce performance

Digital marketing report template Digital marketing report template

Unify all your essential marketing metrics in one dashboard, creating a report that showcases your full impact to clients at a glance.

See Our Digital marketing report template

SEO performance reports SEO performance reports

Generate SEO performance reports to see how your marketing content performs over time, and find areas of improvement.

See Our SEO performance reports

Email performance reports Email performance reports

Keep track of open rates, click-through rate, opt-outs and more.

See Our Email performance reports

Frequently asked questions

What's the best way to visualize TikTok engagement metrics?

Think of data visualizations like choosing the right tool for the job. Line graphs are perfect for telling a story over time, such as showing how your follower growth rates have increased month over month. Pie charts are great for breaking down a metric into different categories, such as what percentage of your engagement comes from likes, comments, or shares. And bar charts? They're best suited for comparing things side by side, whether you're looking at how different video types or ad groups perform, or seeing how your paid ads compare with your organic posts over different time periods.

How frequently can I generate social media reports using this DashThis template?

It’s up to you, really. Whether you need daily updates for time-sensitive campaigns, weekly reviews to stay on top of ad performance, or monthly deep-dives for client meetings, we've got you covered. Set up your reporting schedule once, and your reports will automatically update and send themselves right according to your chosen schedule. 


More on DashThis’s report automation features here.

How do I track ROI from TikTok marketing campaigns?

Accurate ROI tracking starts with proper data gathering. Here's how to set it up:

  1. Install the TikTok Pixel on your website to track visitor actions
  2. Use unique UTM codes for each TikTok campaign to track where your traffic comes from
  3. Monitor key metrics like:

 

  • Conversion rate
  • Cost per acquisition
  • Revenue from TikTok-driven sales
  • Return on ad spend (ROAS)


Pro tip: Combine TikTok's built-in analytics with your website data (like Google Analytics 4) to get the full picture. This helps you understand not just how many people engaged with your content, but how many actually became customers from your TikTok ads.

Do I really need a TikTok reporting tool or a TikTok ads report template?

While TikTok's built-in analytics and TikTok Ads Manager are solid reporting tools, they naturally focus only on TikTok reporting. But what if you need to get data from other marketing tools or social media platforms? Think of DashThis as your one-stop reporting hub, it pulls together all your marketing data (TikTok ads performance data, Google Ads PPC campaigns, LinkedIn, Instagram, etc into one clear picture. No more jumping between platforms or piecing together different reports to understand your social media campaign performance or overall marketing efforts.

What's the best format for presenting TikTok data to clients?

Use this guide as a starting point to make client-friendly TikTok reports:

  • Start with a "here's what matters most" summary at the top of your report
  • Include fresh, up-to-date data (our integrations take care of this for you, automatically) 
  • Add eye-catching visuals to help explain the information 
  • Focus on the KPIs that match your client's goals
  • Explain why these numbers matter for their business
  • Wrap it up with clear next steps and recommendations

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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