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SEO reporting Best Practices

SEO reporting:
best practices you should know about!

SEO without measuring, reporting, and analyzing, is like flying blind: you may be moving, but you have no idea if you’re going in the right direction and if what you’re doing is working.

That’s why we’ve assembled everything you need to measure your data, track your performance, and improve your SEO. It’s a whole wide world of SEO and SEO reporting, so if you need a good place to jump in and learn the best practices, this is it.

Our guide to SEO reporting

The ultimate guide to seo reporting basics

Starting with the Basics

Before getting into the details of the reporting aspect, it’s important to understand why SEO is a crucial aspect of your marketing strategy, and what its basic principles are.

The Fundamentals of the Ideal SEO Reporting Dashboard

The Fundamentals of the Ideal SEO Reporting Dashboard

SEO reporting provides you with the tools you need to know if all your efforts are worth it. But what exactly is an SEO report? How do you even start creating one?

What Does the Perfect SEO Report Look Like?

What Does the Perfect SEO Report Look Like?

Not all SEO reports are created equal, and in some cases (like this one), looks are important. When you’re creating your SEO report, there are a few important factors to always keep in mind.

SEO: Manual Reporting vs. Automated Reporting

SEO: Manual Reporting vs. Automated Reporting

Manual reporting has its advantages (namely, near-infinite flexibility), whereas automated reporting gives you the gift of time and unbeatable efficiency. But which is right for you?

Your Foolproof SEO Report Template [Infographic]

Your Foolproof SEO Report Template [Infographic]

Now that SEO reporting is at the top of your list of priorities, and you know how to go about creating your reports and asking yourself the right questions, you’re ready to actually do it! But what should the end product look like exactly?

Top 10 SEO Reporting Must-Reads

Top 10 SEO Reporting Must-Reads

There are a multitude of SEO reporting resources out there that can help you better understand everything from Google’s ranking factors, to which KPIs are important to track, to why SEO reporting is so crucial to the agency-client relationship.


The perfect SEO report

A great SEO report should be clear, concise, and appealing… basically, everything to make it easy to understand, useful, as well as fun to interact with.

There are a near infinite amount of widget combinations and layouts you can use to build your perfect SEO report. Having a template, like the one shown here, can help you get started.

Perfect SEO Reporting

A few widget ideas...

The perfect SEO report should show each of your most important KPIs with widgets like these that display your data in ways that make sense to your audience.

Visits from Organic

Once you’ve seen the bigger picture concerning all your online traffic, it’s time to get into the nitty-gritty of just your SEO performance. A Visits from Organic widget helps you see how much traffic is coming from Organic sources, and if it’s growing over time.

Visits from organic

Organic visits by landing page

Now that you know how much of your traffic is organic, you want to see through which page your traffic is coming…. The Organic Visits by Landing Page widget allows you to better understand which pages are being found through search engines, and which ones you still need to optimize!

Organic visits by landing page
Organic visits seo reporting example Organic visits seo reporting example


More SEO reporting resources from our blog

SEO is always evolving, and techniques to get to the top of the pack are constantly changing. Want to stay up to date with what’s going on in the world of SEO? Our blog has got you covered:

  • 14 SEO metrics to track with a SEO reporting tool

    Neil Patel shared a great article on QuickSprout in which he presents what he sees as the 14 most important SEO metrics you should incorporate in your regular SEO reporting. Here’s our take on the subject!

    read article
  • SEO Client Dashboards: What reporting tools to use

    Is there an online dashboard you can use to report SEO performance to your clients? Yes, there is. A bunch actually! DashThis is one of them. The trick is to choose the right one or at least one that will fit your needs given the hundreds you’d have to try. Here are some guidelines to help you pinpoint the right tool for SEO Client Dashboards.

    read article
  • Client reporting: 6 reasons why it’s so important

    We’ve already discussed how agency-client relationships can sometimes be more tenuous when agencies focus more on creative trends and technological expertise instead of just making their clients happy. Client reporting helps keep the lines of communication open between agency and client, helping make everyone happy!

    read article
  • The Right Signs: KPIs for Your Various Channels

    Ever been on a road trip where the driver has no idea where he (yes guys, it’s usually us) is going? Or looked at a car engine making some mysterious ticking noise without the slightest clue of what is actually wrong? Identifying the problem is the first step in solving the problem.

    read article
  • What KPIs and Metrics to Use to Measure SEO Success?

    SEO campaigns don’t work on a “set it and forget it” principle and typically take weeks or even months to bring tangible results. Precisely because of this slow results delivery time, the entire campaign needs to be based on specific goals and include precise metrics that help in assessing its performance.

    read article
  • Factors Affecting Successful SEO Reporting

    SEO reporting is not just about merging data and making it look presentable and understandable, but must be able to indicate real statistics, progress and allow for in-depth, useful analysis. It must be able to help reach organic search goals, show new opportunities and possible competition threats.

    read article
  • What elements does a perfect SEO report consist of?

    What elements does a perfect SEO report consist of? Just a few elements can help you build the perfect framework around which you can create a great report!

    read article
  • Life in Pictures: Why Web Data Should be Visual

    You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you. Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.

    read article

DashThis has the SEO reporting features you need

Start your own SEO reporting!

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All your essential SEO reporting tools

You don’t need just one or two tools for your SEO strategy… you probably need a ton of them. And the secret to success is utilizing all of these tools simultaneously and thoroughly understanding how each of them can play off the others.

Don’t know where to get started? Start with these!

White label

White label SEO reports:
make them your own

It’s crucial that your SEO reports be more than just some generic template; they should reflect your brand’s personality - or maybe your client’s!

Customized white label url

White label URL

Replace the standard DashThis report URL with one branded to your company (reports.yourcompany.com has a nice ring to it…).

White label dashboard design

White label dashboard

Get a report with a custom, white label design that reflect your brand’s colours, fonts and entire personality.

White label dashboard design

Custom development

Maybe you’re looking for another data source. Or even a different type of widget. Not to worry, we can make it happen!

Ready to take your SEO reporting to the next level with a white label dashboard?


Some big names use DashThis for their SEO reporting

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