A social media marketing dashboard is an analytics tool that lets digital marketers and agencies track and report on marketing efforts across multiple social media platforms, all from one analytics dashboard.
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Social media analytics can get a bit data-heavy sometimes, but that doesn't mean tracking social media strategy performance has to be a time-consuming chore. So why not combine multiple tools you're using so you can easily report on your social media data sources?
A social media marketing dashboard is a social marketing tool that lets you or your marketing team track and visualizes key performance indicators across multiple marketing channels. It's also a way for social media marketers to hone their marketing strategy and demonstrate the value of their work to their clients.
Client management can be just as important as social media management, and a social media marketing dashboard helps you build a good working relationship with your clients. It keeps them informed about how campaigns are going in real time and allows you to explain your strategies to them quickly.
Apart from combining all your social channels into one custom dashboard, a social media marketing dashboard also lets you generate custom reports for your clients, ensures your clients are always kept in the loop, and allows you to spend more time on social media campaigns and less time on analytics data reporting.
From Twitter Analytics to Facebook Ads, you've probably got a number of social media tools you're using to track campaigns on social networks. Ideally, you'll want to include only those KPIs that give you and your clients concrete insights into a social platform's marketing performance.
This KPI tracks how many likes your social media posts have received.
Post comments tells you how many times people have commented on a social media post.
This KPI measures the percentage of people who see a post or an ad and then click on a link in the post or ad.
Conversion rate tells you the percentage of people who visit a page and then go on to take a desired action (like make a purchase).
Don't waste your time tracking vanity metrics (the ones that are nice to brag about but don't give you any real insight into campaign performance). Instead, track essential social media performance metrics that tell you what's going on with your campaigns and the exact demographics you are targeting.
Twitter number of retweets
This social media metric tells you how many times one of your tweets has been retweeted.
Facebook ads engagement rate
This metric measures the percentage of people who see an ad that then engage with the ad in some way (like click on a link or hit the Like button).
Instagram followers
This metric tells you how many subscribers your Instagram has.
Facebook Insights page engagements
This engagement metric tells you how many engagements a Facebook page has had in a given time.
Apart from all your social media channels, it should also include your other digital marketing tools, from SEO and Google Analytics to Google Ads and Mailchimp. That way, you'll see how all your digital marketing campaigns affect each other as you make changes and dial in your settings.
Google Analytics Includes GA4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Manager (Doubleclick)
Search Ads 360 (Doubleclick)
Adform
Campaign Monitor
Perfect Audience
Marchex
WebCEO
Custom Data
Google Sheets
keyword.com
Twitter 2 STEPS
DashThis' social media marketing dashboard tool will get you started in no time with its intuitive features, powerful reporting capability, and multiple data integrations. Select our social media marketing report template and track your metrics using data visualizations like widgets and graphs.
It's super simple: just 1-2-3.
Create your DashThis account
Just enter an email address and a password.
Connect your digital marketing tools
Connect your social media accounts (from LinkedIn to a Twitter account and everything in between).
Create your social media marketing dashboard
Select the social media marketing dashboard from the drop-down menu, and you'll be up and running. You can then share the dashboard with your clients or team members.
Show the results of all your hard work just the way you want with custom designs and custom URLs.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% White label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
From social media to eCommerce and PPC, we’ve got a dashboard template for your needs. They showcase essential KPIs and are 100% personalizable, whether you are a small business or working for a large marketing agency.
Facebook dashboard
Get the most out of Facebook traffic using our Facebook dashboard.
Instagram Business Analytics Dashboard
Optimize your Instagram campaign performance with our Instagram business analytics dashboard.
LinkedIn dashboard
Track your LinkedIn data very easily with our all-in-one automated dashboard.
Twitter dashboard
Create Twitter dashboards to get an even better understanding of what your clients like, engage with, and react to.
Instagram Ads Dashboard
Measure your ad performance, optimize your brand awareness, check your link clicks, and more with your Instagram ads report.
Tiktok ads dashboard
Track your Tiktok Ads campaigns, optimize your performance and compare it to your ads on other platforms.
Check out our blog for some great tips and tricks of the digital marketing trade as well as information about our products!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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