Social Media Marketing Dashboard

A social media marketing dashboard is an analytics tool that lets digital marketers and agencies track and report on marketing efforts across multiple social media platforms all from one analytics dashboard.

Start your free trial

Get 10 dashboards for 15 days

Social Media Marketing Dashboard background

Your go-to social media marketing dashboard

Social media analytics can get a bit data-heavy sometimes but that doesn't mean tracking social media strategy performance has to be a time-consuming chore. Why not combine all the social media tools you're using so you can easily report on your data sources?

What is a social media marketing dashboard?

A social media marketing dashboard is a social marketing tool that lets you or your marketing team track and visualize key performance indicators across multiple marketing channels. It's also a way for social media marketers to hone their marketing strategy and demonstrate the value of their work to their clients.

what is a social media marketing dashboard

Why use a social media marketing dashboard?

Client management can be just as important as social media management and a social media marketing dashboard helps you build a good working relationship with your clients. It keeps them informed about how campaigns are going in real-time and allows you to easily explain your strategies to them.

Why use a social media marketing dashboard?

What are the benefits of using a social media marketing dashboard?

Apart from being able to combine all your social channels into one dashboard, a social media marketing dashboard also lets you generate custom reports for your clients, ensures your clients are always kept in the loop and allows you to spend more time on marketing campaigns and less time on analytics reporting.

What are the benefits of a social media marketing dashboard?

Create your own social media marketing dashboard today!

Start your free trial

What are the best social media marketing dashboard KPIs?

From Twitter Analytics to Facebook Ads, you've probably got a number of social media tools you're using to track campaigns on social networks. Ideally, you'll want to include only those KPIs that give you and your clients concrete insights into a social platform's marketing performance.

Social media marketing dashboard KPIs
  • post likes

    Post Likes

    This KPI tracks how many likes your social media posts have received.

  • Post Comments

    Post Comments

    Post comments tells you how many times people have commented on a social media post.

  • Click-through Rate (CTR)

    Click-through Rate (CTR)

    This KPI measures the percentage of people who see a post or an ad and then click on a link in the post or ad.

  • Conversion Rate

    Conversion Rate

    Conversion rate tells you the percentage of people who visit a page and then go on to take a desired action (like make a purchase).

What are the top social media marketing dashboard metrics?

Don't waste your time tracking vanity metrics (the ones that are nice to brag about but don't give you any real insight into campaign performance). Instead, track metrics that really tell you what's going on with your campaigns and why.

KPI Report Template

Twitter number of retweets Twitter number of retweets

This metric tells you how many times one of your tweets has been retweeted.

Facebook ads engagement rate Facebook ads engagement rate

This metric measures the percentage of people who see an ad that then engage with the ad in some way (like click on a link or hit the Like button).

Instagram followers Instagram followers

This metric tells you how many followers your Instagram has.

Facebook Insights page engagements Facebook Insights page engagements

This metric tells you how many engagements a Facebook page has had in a given amount of time.

See these metrics and KPIs in your own social media marketing dashboard!

Start your free trial

What platforms should a social media marketing dashboard include?

Apart from all your social media marketing channels, it should also include your other digital marketing tools, from SEO and Google Analytics to Google Ads and Mailchimp. That way, you'll be able to see how all your digital marketing campaigns affect each other as you make changes and dial in your settings.

Social media marketing dashboard example

DashThis' social media marketing dashboard tool will get you started in no time, with its intuitive features, powerful reporting capability and multiple data integrations.

social media marketing dashboard example

How to create a social media marketing dashboard

It's super simple: just 1-2-3.

Create your social media marketing dashboard

Create your DashThis account Create your DashThis account

Just enter an email address and a password.

Connect your digital marketing tools Connect your digital marketing tools

Link up your social accounts (from LinkedIn to a Twitter account and everything in between).

Create your social media marketing dashboard Create your social media marketing dashboard

Select social media marketing dashboard from the drop-down menu and you'll be up and running.

Create your own social media marketing dashboard today!

Start your free trial

White label marketing dashboard

Show the results of all your hard work just the way you want with custom designs and custom URLs.

Custom URL

Replace the standard DashThis URL with one branded to your company.

Custom design

Get a custom, white-label design that reflects your company's font, colours and overall vibe.

White label bundle

Get a custom URL and a custom design and save some money in the process!

More social media dashboard

Whether you're running social campaigns for small businesses or huge companies, we've got a dashboard for you.

Social media marketer dashboards

Facebook dashboard Facebook dashboard

Get the most out of Facebook traffic using our Facebook dashboard.

Explore this dashboard

Instagram Business Analytics Dashboard Instagram Business Analytics Dashboard

Optimize your Instagram campaign performance with our Instagram business analytics dashboard.

Explore this dashboard

LinkedIn dashboard LinkedIn dashboard

Track your LinkedIn data very easily with our all-in-one automated dashboard.

Explore this dashboard

Knowledge is power

Check out our blog for some great tips and tricks of the digital marketing trade as well as information about our products!

 

Social media dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
social media marketing dashboard solution

Get Started Today!

Try DashThis

Made in Canada

DashThis is a brand owned by Moment Zero inc

Copyright © 2011-2020