Social Media Marketing Dashboard

A social media marketing dashboard is an analytics tool that lets digital marketers and agencies track and report on marketing efforts across multiple social media platforms, all from one analytics dashboard.

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Your go-to social media marketing dashboard

Social media analytics can get a bit data-heavy sometimes, but that doesn't mean tracking social media strategy performance has to be a time-consuming chore. So why not combine multiple tools you're using so you can easily report on your social media data sources?

What is a social media marketing dashboard?

A social media marketing dashboard is a social marketing tool that lets you or your marketing team track and visualizes key performance indicators across multiple marketing channels. It's also a way for social media marketers to hone their marketing strategy and demonstrate the value of their work to their clients.

what is a social media marketing dashboard

Why use a social media marketing dashboard?

Client management can be just as important as social media management, and a social media marketing dashboard helps you build a good working relationship with your clients. It keeps them informed about how campaigns are going in real time and allows you to explain your strategies to them quickly.

Why use a social media marketing dashboard?

What are the benefits of using a social media analytics dashboard?

Apart from combining all your social channels into one custom dashboard, a social media marketing dashboard also lets you generate custom reports for your clients, ensures your clients are always kept in the loop, and allows you to spend more time on social media campaigns and less time on analytics data reporting.

What are the benefits of a social media marketing dashboard?

Create your own social media marketing dashboard today!

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What are the best social media marketing dashboard KPIs?

From Linkedin Analytics to Facebook Ads, you've probably got a number of social media tools you're using to track campaigns on social networks. Ideally, you'll want to include only those KPIs that give you and your clients concrete insights into a social platform's marketing performance.

Social media marketing dashboard KPIs
  • post likes

    Post Likes

    This KPI tracks how many likes your social media posts have received.

  • Post Comments

    Post Comments

    Post comments tells you how many times people have commented on a social media post.

  • Click-through Rate (CTR)

    Click-through Rate (CTR)

    This KPI measures the percentage of people who see a post or an ad and then click on a link in the post or ad.

  • Conversion Rate

    Conversion Rate

    Conversion rate tells you the percentage of people who visit a page and then go on to take a desired action (like make a purchase).

What are the top social media marketing dashboard metrics?

Don't waste your time tracking vanity metrics (the ones that are nice to brag about but don't give you any real insight into campaign performance). Instead, track essential social media performance metrics that tell you what's going on with your campaigns and the exact demographics you are targeting.

KPI Report Template

Number of shares Number of shares

This social media metric tells you how many times one of your posts has been reshared.

Facebook ads engagement rate Facebook ads engagement rate

This metric measures the percentage of people who see an ad that then engage with the ad in some way (like click on a link or hit the Like button).

Instagram followers Instagram followers

This metric tells you how many subscribers your Instagram has.

Facebook Insights page engagements Facebook Insights page engagements

This engagement metric tells you how many engagements a Facebook page has had in a given time.

See these metrics and KPIs in your own social media marketing dashboard!

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What platforms should a social media marketing dashboard include?

Apart from all your social media channels, it should also include your other digital marketing tools, from SEO and Google Analytics to Google Ads and Mailchimp. That way, you'll see how all your digital marketing campaigns affect each other as you make changes and dial in your settings.

Social media dashboard template

DashThis' social media marketing dashboard tool will get you started in no time with its intuitive features, powerful reporting capability, and multiple data integrations. Select our social media marketing report template and track your metrics using data visualizations like widgets and graphs.

social media marketing dashboard example

How to create a social media reporting dashboard

It's super simple: just 1-2-3.

Create your social media marketing dashboard

Create your DashThis account Create your DashThis account

Just enter an email address and a password.

Connect your digital marketing tools Connect your digital marketing tools

Connect your social media accounts (from LinkedIn to a Facebook account and everything in between).

Create your social media marketing dashboard Create your social media marketing dashboard

Select the social media marketing dashboard from the drop-down menu, and you'll be up and running. You can then share the dashboard with your clients or team members.

Create your own social media marketing dashboard today!

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White label marketing dashboard

Show the results of all your hard work just the way you want with custom designs and custom URLs.

Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

white label social media marketing 100% White label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More social media templates and dashboard examples

From social media to eCommerce and PPC, we’ve got a dashboard template for your needs. They showcase essential KPIs and are 100% personalizable, whether you are a small business or working for a large marketing agency.

Social media marketer dashboards

Facebook dashboard Facebook dashboard

Get the most out of Facebook traffic using our Facebook dashboard.

Explore this dashboard

Instagram Business Analytics Dashboard Instagram Business Analytics Dashboard

Optimize your Instagram campaign performance with our Instagram business analytics dashboard.

Explore this dashboard

LinkedIn dashboard LinkedIn dashboard

Track your LinkedIn data very easily with our all-in-one automated dashboard.

Explore this dashboard

Instagram Ads Dashboard Instagram Ads Dashboard

Measure your ad performance, optimize your brand awareness, check your link clicks, and more with your Instagram ads report.

Explore this dashboard

Tiktok ads dashboard Tiktok ads dashboard

Track your Tiktok Ads campaigns, optimize your performance and compare it to your ads on other platforms.

Explore this dashboard

Knowledge is power

Check out our blog for some great tips and tricks of the digital marketing trade as well as information about our products!

 

Social media dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
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    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
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    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
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    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
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    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
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    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
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    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
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    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
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    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
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    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
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    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
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    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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