CEO Dashboard

A CEO dashboard lets your CEO or manager track business performance and easily see only the high-level digital marketing and sales data they need. It makes it simple for your CEO to stay on top of everything from gross sales to revenue growth to ad spend and everything in between.

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CEO Dashboard integrations

The ultimate executive dashboard

There are a ton of key metrics you could include in a digital marketing or sales report for your CEO or GM - but (s)he is probably only interested in the most relevant key performance indicators. Show him/her only the stats needed to make informed decisions about the business and marketing campaigns.

What is a CEO dashboard?

A CEO dashboard is a digital marketing and sales reporting tool tailor-made for CEOs or other executives. It lets the executive team see the high-level metrics they're interested in, and lets them easily track the company's performance in sales and marketing in real time. It also gives your CEO a good overview of your business and how your products are selling.

What is a CEO dashboard

Why use a CEO dashboard?

Reporting on sales and marketing efforts is essential for management. A CEO dashboard is a powerful tool that helps inform management's decision making and allows informed decisions to be made about where marketing and sales campaigns should be focused. It also lets you display the value of all your hard work!

why use a CEO Dashboard

What are the benefits of using a CEO dashboard?

Besides enabling you to combine all your marketing analytics into a single platform, your CEO dashboard also helps you: show your boss what you do and why it's important, showcase your positive results in a simple and effective way, and keep management in the loop about your sales and marketing efforts.

what are the benefits of a CEO dashboard

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What are the best CEO dashboard KPIs?

From sales numbers to ad spend to ROI, there are a stack of different key performance indicators you can include in your CEO dashboard. However, an effective CEO dashboard will include only those business metrics that management is interested in and not overwhelm them with too much detail.

CEO dashboard metrics
  • CEO dashboard revenue


    Revenue tells you how much money has been made from sales of products or services.

  • CEO dashboard return on investmen

    Return on Investment

    Return on Investment tells you whether your marketing campaigns have been profitable.

  • CEO dashboard total cost

    Total cost

    Total cost tells you how much money has been spent on digital marketing or advertising.

  • CEO dashboard total transactions

    Total transactions

    Total transactions tells you how many times your product or service has been purchased.

What are the top CEO dashboard metrics?

Don't get focused on "vanity metrics" (data points that seem pretty but don't really offer any actionable insight). Instead, focus on those business data metrics that your CEO and the marketing team can act on.

KPI Report Template

Google Analytics total sessions Google Analytics total sessions

This metric tells you the total number of times your website has been visited over a set period of time - whatever the user does during that time is counted as one session.

Google Analytics goal completions Google Analytics goal completions

This metric tells you the number of times a goal has been completed by visitors to your website (a goal could be a purchase, signing up to a service, etc).

Google Analytics cost per transaction Google Analytics cost per transaction

This metric tells you the average Google AdWords cost per transaction on your website - it divides the total AdWords spend by the number of transactions.

Google Analytics referral traffic Google Analytics referral traffic

This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.


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What platforms should a CEO dashboard include?

A good CEO dashboard should include all the platforms you're using for digital marketing. You and your management team will be able to compare and combine data from these different platforms within the dashboard so everyone will gain further insights into how your channels play off each other, drive sales, and increase company growth.


CEO dashboard example

DashThis' CEO dashboard sample gets your sales and marketing team off to a running start. It includes preset KPIs, multiple available data sources, and easy-to-use features.


CEO dashboard example

How to create a CEO dashboard

Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!

Create your CEO dashboard

Create a DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your report Create your report

Whether you choose from among our preselected CEO dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!

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White label CEO dashboard design

It's your data, do what you want with it - customize your dashboard to reflect your branding!

  • white label CEO dashboard 1
  • white label CEO dashboard 2
  • white label CEO dashboard 3
  • white label CEO dashboard 4

CEO dashboard Custom URL Custom domain

Replace the default DashThis URL by one that’s branded to your company, like

CEO dashboard custom design Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

CEO dashboard white label themes 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More dashboards for digital marketers

DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.

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Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

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CEO dashboard best practices

Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best CEO dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!


CEO dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
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    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
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    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
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    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
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    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
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    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
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    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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