Google Ads Performance Report

A Google Ads (formerly Google AdWords) performance report allows marketers to stay on top of all their Google Ads campaigns from a single dashboard and visualize and report on key PPC campaign metrics.

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Google Ads Report

An ad performance report for marketers

It's important that marketers properly track and report on ad campaigns so that clients get the best results possible. The performance data you gain from a quality campaign performance report will allow you to optimize your PPC efforts and keep your clients happy.

What is a Google Ads performance report?

Google Ads performance report is your way of demonstrating your PPC expertise to your clients. You can showcase the results of your hard work and ensure the campaigns are performing the way you want them to.

What is a Google Ads performance report

Why use a Google Ads performance report?

Not only does providing regular Google Ads performance reports let you demonstrate your expertise, it also helps build trust with your clients (you're being up front with them - the numbers don't lie) and provides incentives to continually improve campaign performance.

Why use a Google Ads performance report?

What are the benefits of using Google Ads performance reports?

Using a Google Ads performance report not only lets you track your Google Ads campaigns, but you can also report on complementary digital marketing efforts like SEO and web analytics so that all your clients' marketing channels work together.

What are the benefits of using Google Ads performance reports?

Create your own Google Ads performance reports today!

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What are the best Google Ads performance report KPIs?

There are a bunch of different KPIs you can choose to report on. Try to focus on a few that provide actionable insights and don't get bogged down in too much detail.

Google Ads performance report

What are the top Google Ads performance report metrics?

From cost per thousand impressions (CPM) to number of conversionsCTR to number of clicks...the list of metrics is huge. Here's a few key ones to get you started :

What are the top Google Ads performance report metrics?

Cost Cost

Our Google Ads reports lets you track key cost metrics such as average cost, cost per click (CPC), return on ad spent (ROAS) and more!

Average Position Average Position

This metric tells you where your ads are appearing in Google search results (first page, second page, etc). The higher the better.

Ad Performance Ad Performance

We let you break down your ad performance exactly how you want: by time period, specific campaign, keyword performance, destination URL, and more.

Conversions Conversions

A conversion is when a user clicks on an ad and then does something you've defined as important (buy something, sign up, etc). We'll let you track click-through rate, conversion value, and more.

See all these KPIs and metrics in your very own Google Ads performance report!

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What platforms should a Google Ads performance report include?

You should include all the channels you're using for your online marketing efforts: that way, you'll be able to compare data across your channels, see how campaigns are working together and see the big picture of your marketing strategy.

Google Ads performance report example

It's easy to get started: our Google Ads performance report has preset KPIs, multiple data sources, intuitive features and all your metrics in one convenient report.

Google Ads performance report example

How to create a Google Ads performance report

Just link your Google Ads account and your other marketing platforms for easy data visualization and select your KPIs.

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Create your Google Ads performance report Create your Google Ads performance report

Start with a preset template or create your own and then drag and drop the KPIs you want. It's that easy!

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White label Google Ads performance report design

Create custom reports that reflect your own branding or your clients' branding.

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

Custom design

Get a Google Ads performance report with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your Google Ads performance report just the way you want!

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Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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