Monitoring Dashboard

A monitoring dashboard enables you to easily and effectively monitor all your digital marketing channels and your business performance by combining all your data sources into a single, beautiful dashboard.

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Monitoring Dashboard

Your digital marketing dashboard

Monitoring data is essential to successful digital marketing campaigns - whether it's SEO or social media marketing or paid ads. But it's not enough to just track the data: you have to be able to relate it to your business metrics and business targets. Take a look at what a monitoring dashboard entails!

What is a monitoring dashboard?

A monitoring dashboard is a cloud data analytics monitoring solution that lets you track your performance metrics and easily visualize your data sets. You'll be able to get a high-level view of your metrics or you can drill down and analyze the detail. For digital marketers, it's an excellent way to demonstrate the value of your work to your clients or bosses.

What is a monitoring dashboard

Why use a monitoring dashboard?

By using a dynamic dashboard that includes your client's relevant marketing KPIs and data sources all in one place, you can quickly explain how your strategies affect your client's bottom line, easily answer questions your clients might have, and reduce ad-hoc querying everyone will have access to the same data.

Why use a monitoring dashboard

What are the benefits of using a monitoring dashboard?

A monitoring dashboard will let you automatically pull data from your digital marketing channels - no need to be a software developer to visualize data or create reports. It also allows your marketing or advertising team to demonstrate your business's tangible benefits and explain to clients what you're doing and why you're doing it.

Monitoring dashboard benefits

Create your own monitoring dashboard today!

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What are the best monitoring dashboard KPIs?

A monitoring dashboard should include the key performance indicators that give you or your client a good overview of your digital marketing efforts - so try not to overwhelm everyone with too many details.

Monitoring dashboard KPIs
  • Conversion rate KPI

    Conversion rate

    Conversion rate is the number of visitors to your website who take a desired action, like making a purchase, taking a survey, or signing up for a mailing list.

  • Total visits unique visitors monitoring dashboard

    Unique visitors

    Unique visitors is the number of different people who have visited your website over a given period of time.

  • Click through rate CTR monitoring dashboard

    Click through rate (CTR)

    CTR is the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.

  • Monitoring dashboard transactions


    Transactions is the number of times a visitor to your website has made a purchase through your website.

What are the top monitoring dashboard metrics?

Like KPIs, there are a ton of different metrics you could choose to track using your monitoring dashboard. The best advice is to stick to metrics that give you actionable insights you can use to improve business processes, gain new customers, or improve sales performance issues.

Metrics monitoring dashboard

Google AdWords cost-per-click (CPC)

This metric tells you the average cost you paid for every time a person clicked on one of your Google ads.

Google Analytics Return on Investment (ROI)

This metric tells you whether your ads have been profitable. It's calculated by subtracting costs from revenue, and then dividing by revenue.

Google AdWords total impressions

This metric tells you how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

Facebook Insights page views

This metric shows the number of times your page’s profile has been viewed by both logged-in and logged-off people.

See all these KPIs and metrics in your very own monitoring dashboard!

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What platforms should a monitoring dashboard include?

To make the most of this business tool, an effective dashboard should include all the platforms you're running online marketing efforts on. This will allow you to gauge how all your marketing efforts are interacting with one another so that you can reach your business goals. If you have custom data (from, say, Splunk or Grafana), or historical data you want to use, just upload a CSV file.

Monitoring dashboard example

DashThis' digital marketing dashboard sample gets your sales and marketing team off to a running start. It includes preset KPIs, multiple available data sources, and easy-to-use features.

monitoring dashboard template

How to create a monitoring dashboard

Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!

create a monitoring dashboard

Step 1 Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

step 2 Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

step 3 Create your report

Whether you choose from among our preselected monitoring dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!

Create your own monitoring dashboard today!


White label monitoring dashboard design

It's your data - customize your dashboard to reflect your branding.

  • white label google analytics seo dashboard 1
  • white label google analytics seo dashboard 2
  • white label google analytics seo dashboard 3
  • white label google analytics seo dashboard 4

monitoring dashboard Custom URL Custom domain

Replace the default DashThis URL by one that’s branded to your company, like

Monitoring dashboard custom design Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

Monitoring dashboard white label themes 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

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Monitoring dashboard best practices

Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best monitoring dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!


Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
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    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
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    Juho Santala - Digital Planner Juho Santala Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
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    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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