CMO Dashboard

Give your CMOs the high-level view of the digital marketing data they want. A CMO dashboard lets you track your KPIs across multiple digital marketing tools and present real-time data in a single dashboard.

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CMO dashboard integrations

An all-in-one reporting tool for CMOs

Your digital marketing activities don't happen on just one marketing platform. May it be on social media, paid ads or SEO, CMOs will want to know whether their digital marketing efforts are bringing in paid customers. With our automated dashboards, you can use data visualization to easily display the marketing KPIs. 

What is a CMO dashboard?

A CMO dashboard lets you, as a marketing executive see the big picture of how your marketing investments are paying off. You can combine data from multiple data sources and present the key performance indicators that your marketing team is interested in. No more plugging numbers into Microsoft Excel, we gather and update all the data, every single day for you.

What is a CMO dashboard?

Why use a CMO dashboard?

Marketing leaders want to track business performance. Digital marketing is an essential part of that and it's important to give chief marketing officers the data they need to decide on strategic objectives and inform their decision making. Using a CMO marketing dashboard makes this process easier and faster and allows you to track CMO metrics in one dashboard.

Why use a CMO dashboard?

What are the benefits of CMO dashboards?

First, you'll have a KPI dashboard with all of your digital marketing analytics in one spot and you can see everything from social media marketing to web analytics in the same dashboard. Second, you'll save hours of work with reports that will be automatically updated and sent to your inbox every day, week, or month.

What are the benefits of a CMO dashboard?

Create your own CMO dashboard today!

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What are the best CMO dashboard KPIs?

There are a ton of KPIs you can include in your CMO dashboard. An effective dashboard will include the ones that give managers the information they need without overwhelming them with details.

CMO dashboard KPIs
  • Revenue by source

    Revenue by source

    Revenue by source gives you a breakdown of how much money has been made from the sales of each product.

  • Cost and Revenue

    Cost and Revenue

    The bottom line is always a key consideration for business leaders. This will tell them exactly how much has been spent on digital marketing and how much money has been made.

  • Conversion rate

    Conversion rate

    Conversion rate tells you how many visitors to your website take a desired action, such as buying a product, signing up to a service, or subscribing to a newsletter.

  • Return on Investment ROI

    Return on investment (ROI)

    ROI is a comparison of the costs of marketing a product and the sales of that product. A positive ROI is always the goal of a good marketing campaign.

What are the top CMO dashboard metrics?

You're tracking metrics from across multiple marketing channels, so it's important not to get bogged down by vanity metrics. Your business dashboard should focus on key marketing metrics that executives can relate to and act on.

 

What are the top CMO dashboard metrics?

Google analytics referral traffic Google analytics referral traffic

This metric shows the number of and traffic sources that came to your website from outside of Google’s search engine.

Google analytics total visits Google Analytics total visits

This metric shows the total number of visits (sessions) your website experienced. A visit (session) occurs when a user is actively engaged with your website or app.

Cost per click (CPC) Cost per click (CPC)

This metric shows how much it costs you every time someone clicks on one of your paid ads - whether on Google, Bing or social media.

Google Ads total conversions Google Ads total conversions

This metric shows the total number of conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.

See all these KPIs and metrics in your very own CMO dashboard.

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What platforms should a CMO dashboard include?

A cohesive digital marketing dashboard should include data sets from every channel you use for your marketing strategies. It's basically an SEO dashboard, PPC dashboard and web analytics dashboard all in one. We support over 34 website analytics programs, from email systems like Mailchimp to SEMrush, Google Analytics to Facebook Ads.

CMO dashboard example

Create your own CMO dashboard template with all your preferred CMO metrics in one place. DashThis' CMO dashboard template is a powerful tool that gets your marketing team off to a running start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.

CMO dashboard example

How to create a CMO dashboard

Plug in your own data from across different marketing platforms, from content marketing to lead generation for easy visual representation of your data. Displaying your marketing analytics is as easy as 1-2-3!

Create your CMO dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your marketing report Create your marketing report

You can choose from among our preselected executive dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!

Create your own CMO dashboard today!

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White label CMO dashboard design

Since your CMO dashboards are really your way of showing the results of your business' marketing efforts, it's important that they reflect your brand.

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

 

Custom design

Get a marketing performance dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your digital marketing dashboard just the way you want!

More dashboards for digital marketers

A set of strategic dashboards can take your digital marketing game to the next level. We've got other dashboards for every marketing specialty - here a just a few.

Digital marketer dashboards

SEO dashboard SEO dashboard

Check out all your SEO data, from landing page performance to traffic sources, Keywords and rankings in this complete dashboard.

Explore this dashboard

Ecommerce dashboard Ecommerce dashboard

Choose this dashboard if you need to optimize your sales pipeline and track KPIs like transactions, revenue, product sales, and conversion rate by channel.

Explore this dashboard

Advertising campaign report dashboard Advertising campaign report dashboard

Build a report to work out whether your advertising campaign was worth it. If you're not sure which metrics to track, you can use our preset template.

Explore this dashboard

Digital marketing best practices

Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best marketing dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!

 

Digital marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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