The Best Possible Marketing Dashboard Report

A dashboard report is an information and project management tool that allows you to quickly see all your important marketing key performance indicators at a glance. By gathering data from all your marketing sources and displaying your results in a clear, easy to understand visual report, you'll be able to align you business goals with your marketing strategies in real-time.

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A comprehensive online marketing dashboard

Running effective digital marketing campaigns and making informed decisions is pretty well impossible if you don't properly track relevant data points and key performance indicators. A dashboard report lets you have all your digital marketing data in one convenient reporting dashboard. You can look at the big picture or drill down into the data - it's up to you. You'll also be able to easily generate custom reports, meaning you or your clients can make better business decisions.

What is a dashboard report?

dashboard report is a visual representation of all your marketing results in one place. If you're using multiple marketing and sales channels (which you probably are), a dashboard report combines data from each of them and displays them with graphs, bar charts, and line charts.

What is a dashboard report?

Why use a dashboard report?

Hopping from one data source to the next in an attempt to drill down into your marketing data is hardly efficient. Bringing everything together in a marketing dashboard report allows you to streamline your decision making process.

Why use a dashboard report?

What are the benefits of using a dashboard report?

The main advantage of using a dashboard report that includes multiple data sources is the more in-depth business intelligence you're able to gain. Instead of tracking each marketing and sales channel individually, you'll have a more cohesive and actionable picture of your business results.

What are the benefits of using a dashboard report?

Create your own dashboard report today!

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What are the best reporting dashboard KPIs?

Although the precise data points and sources you want to track are going to depend on your business objectives, here are a few that will help you cover your bases.

Reporting dashboard KPIs
  • Conversion rate

    Conversion rate

    Conversion rate is the percentage of your website's users who take a desired action, such as starting a free trial, purchasing a product, filling out customer surveys, or other.

  • Total Revenue

    Total Revenue

    Total revenue is the amount of money that you've made from the sales on your website. If you want a better understanding of this particular key performance indicator, you can also break this down to track revenue per transaction or per visit.

  • Product sales

    Product Sales

    Tracking total product sales is a great way to give you even greater business insight, since you'll be able to see which products contribute the most to your total sales revenue, and which ones might need to be pushed a little bit more.

What are the top dashboard report metrics?

It's important not to drown your reporting dashboard with too many metrics that won't help your decision making process. On the other hand, you need to make sure that you have enough information to get the big picture at a glance. Start with these metrics.

Dashboard report metrics

Goal completion dashboard report icon Goal Completion

No matter what your business goals - whether it's making a purchase, downloading an ebook, or signing up for your newsletter - having your goal completions in mind helps you keep track of your success.

Bounce rate dashboard report icon Bounce rate

This metric shows you the percentage of first time visitors to your website and the percentage of visitors who have previously visited your website.

Sessions dashboard report icon Sessions

Obviously, more sessions means more traffic, which means more business! Track your number of sessions on your site to ensure that you're driving as much traffic as possible.

Pageviews dashboard report icon Pageviews

The more informative and interesting your content, the more visitors are going to navigate to numerous pages across your site. That's why your number of pageviews is important!

See all these KPIs and metrics in your very own customer dashboard!

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The online marketing tools you need, in one beautiful dashboard report

We support the major reporting tools you already use to implement and measure everything from Google Analytics metrics to SEO campaigns to PPC to social media. And if you need data from a different data source, no worries! You can integrate your own custom data using CSV files. Plus, there's no need to repeat the process every month either, once you've set-up your CSV files for import, they'll automatically be updated every month. No more creating Excel spreadsheets!

Our reporting dashboard example

DashThis' sales and marketing dashboard example gives you everything you need to make the best business decisions possible based on your real-time data. It includes preset KPIs, multiple data sources, and easy to use features.

Dashboard report example

How to create a dashboard report

Connect your various data sources into DashThis, choose from among our several sales and marketing dashboard examples, and see all your data quickly at a glance! It's as easy as 1-2-3.

Create your dashboard report

Create your DashThis account Create your DashThis account

You just need to enter your email and create a password to get started; plus, you have a 15-day free trial period to start!

Connect your data sources Connect your data sources

Whether you're tracking ecommerce, SEM, SEO, PPC, or analytics, you can connect all your marketing tools into DashThis easily.

Create your marketing dashboard Create your marketing dashboard

You can either choose from among DashThis' preset report templates, or create your own from scratch; it's just a matter of dragging-and-dropping your KPIs.

Create your dashboard report now!

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White label dashboard reports

It's your data - customize your dashboard to reflect your branding.

Custom URL icon Custom domain

Replace the default DashThis URL by one that’s branded to your company, like

Custom design icon Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

White label themes 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More dashboard reporting examples

Digital marketing reporting is so important, because it allows you to show the results of your hard work to your clients. But... it can be a time-consuming process when it's done one source at a time, one report at a time. Why not make the process faster and easier with these report templates?

Dashboard report dashboards

Monthly sales dashboard icon Monthly sales dashboard

Get reports done on time, so you can spend more time closing potential customers with our monthly sales report dashboard. You can also choose another time period, such as weekly or yearly.

Explore this dashboard

Digital marketing dashboard icon Digital marketing dashboard

There's a lot that goes into building a successful  business: social media, getting new customers, optimizing the customer experience, and ensuring customer retention - the list goes on. That's what a customer dashboard is for.

Explore this dashboard

Social media dashboard icon Social media dashboard

Regroup your total sales, conversion rate, traffic sources, and so much more in an easy-to-set-up ecommerce dashboard report that helps you make informed business decisions for your online store.

Explore this dashboard

Learn more dashboard reporting tips

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

Dashboard report best practices

Still need a hand?

DashThis isn't just an epic reporting software with the features you need. It's also an awesome group of people here to give you a helping hand with your client reporting whenever you need!

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Dashboard service

Join the club...we saved you a seat

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santala - Digital Planner Juho Santala Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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