Data Visualization Dashboard

A data visualization dashboard allows digital marketers to track multiple data sources and visualize the data, ensuring a solid data set for decision-makers.

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A great data visualization dashboard for marketers

Data analytics doesn't need to take up all your time. Using data visualization tools makes it easy to track your data, do data analysis and ultimately make better business decisions. Take a look at what a data visualization dashboard entails!

What is a data visualization dashboard?

A data visualization dashboard is an interactive dashboard that allows you to track key metrics across multiple marketing channels, visualize the data points, and create reports for your clients that outline all your hard work.

what is a data visualization dashboard

Why use a data visualization dashboard?

Creating reports for your clients is one of the best ways to build a solid working relationship with them. Using a data dashboard with interactive visualizations your clients will be able to see at a glance how their campaigns are performing.

Why use a marketing dashboard?

What are the benefits of using a data visualization dashboard?

In addition to having all your data in one dashboard, a data visualization dashboard helps you explain to your clients what you're doing and why, build a relationship with your clients and provides a data set to inform decision making.

What are the benefits of a marketing dashboard?

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What are the best data visualization dashboard KPIs?

You've probably got at least a few different marketing campaigns on different channels for your clients. Tracking the right KPIs is essential - you want actionable data that gives you genuine insight into your clients' campaigns.

Data visualization dashboard KPIs

What are the top data visualization dashboard metrics?

As with KPI tracking, choosing the right metrics to track is key. Try to pick ones that give your clients a good overview of what's happening with their campaigns without overwhelming them with detail.

What are the top data visualization dashboard metrics?

Mobile app users Mobile app users

This metric measures how many users there are for a mobile app.

Google Analytics conversions by channels Google Analytics conversions by channels

This tells you how many conversions each of your channels on Google Analytics is getting.

Google Ads ad spend Google Ads ad spend

This metric tells you how much your Google Ads campaigns are costing.

Social Media engagement rate Social Media engagement rate

This metric measures how many people are engaging with your social media content. 

See these KPIs and metrics in your very own data visualization dashboard!

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What platforms should a data visualization dashboard include?

Ideally, you want to include all your digital marketing platforms. Having multiple data sources in one dashboard will let you see how your marketing campaigns interact with each other, allowing you to make better decisions about how to optimize campaigns.

Data visualization dashboard example

Create your own KPI dashboard with a ton of visualization options, from line charts to pie charts to bar charts to gauges. Best of all, DashThis takes care of the data fetching and visualization for you.

Data visualization dashboard example

How to create a data visualization dashboard

It's super easy - you'll be up and running in no time.

Create your data visualization dashboard

Create your DashThis account Create your DashThis account

Just enter an email address and a password.

Connect your digital marketing tools Connect your digital marketing tools

From Google Analytics to Facebooks Ads to Mailchimp, we support over 34 marketing integrations.

Create your data visualization dashboard Create your data visualization dashboard

Start with our template or create a dashboard from scratch - it's totally up to you. Just drag and drop the KPIs you want.

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White label data visualization dashboard

With our custom dashboard design services, your dashboards can reflect your company's branding.

Custom URL

How about dashboards.yourcompany.com?

Custom design

Get a white label design that reflects your company's colours, font, and overall vibe.

White label bundle

Why not save some money while getting a custom URL and a custom design with our white label bundle.

More data visualization dashboard

DashThis has a ton of other dashboards you can choose from for every marketing specialty. Here are just a few.

Digital marketer dashboards

Website Analytics Dashboard Website Analytics Dashboard

Collect your web analytics stats into one dashboard with our website analytics dashboard.

Explore this dashboard

Customer Dashboard Customer Dashboard

Track customer interactions and generate business intelligence with our customer dashboard.

Explore this dashboard

Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

Explore this dashboard

Check out our blog

We've got a ton of information about our products and a wealth of digital marketing tips and tricks over at our blog.

Marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
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  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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