Website Dashboard

A website dashboard a project management and data visualization tool that lets you stay on top of all your online marketing data sources in a single digital dashboard. By displaying all your data points in a beautiful and easy to understand user interface you'll be able to ensure your web pages are optimized and performing the way you want them to.

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Website Dashboard integrations

An all-in-one website dashboard

There's more to website effectiveness than just slapping a few keywords in to a landing page and hoping for the best. Web analytics can be data heavy but that's where a website dashboard comes in: it lets you look at the big picture or drill down into the stats to see what's really happening at the backend.

What is a website dashboard?

website dashboard is an online report where your website data -- from ecommerce to web analytics -- is displayed. You're able to combine different data sources in one dashboard or you can create dashboards for different channels - it's totally up to you.

what is a digital marketing dashboard

Why use a website dashboard?

Having all your data in one spot makes for more efficient reporting since you're not juggling multiple documents when you put everything together. It also means you can track how different marketing channels are affecting one another.

Why use a digital marketing dashboard?

What are the benefits of using a website dashboard?

The main advantage is the amount of business intelligence you're able to generate, and this means you can improve your content and web design to ensure that the user experience is driving sales and conversions.

What are the benefits of a digital marketing dashboard?

Create your own digital marketing dashboard today!

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What are the best website dashboard KPIs?

The exact KPIs you're going to track depends on your business and your goals, but here are a few you might want to think about including in your dashboard.

Digital marketing dashboard KPIs
  • Conversion rate

    Top traffic sources

    The multi-column KPI widget shows you the number of sessions, bounce rate, goal completions, and conversion rate of your top traffic sources.

  • Click through rate

    Top landing pages

    This KPI widget displays the top landing pages according to number of sessions.

  • Organic search performance

    Top devices

    This KPI widget displays the number and percentage of sessions according to type of device used (e.g. iOS or Android).

  • Bounce rate

    Top browsers

    This multi-column KPI widgets shows you the number of sessions and bounce rate for each type of web browser used to explore your website.

What are the top website dashboard metrics?

Start with these top metrics in your dashboard UI and then add more or switch some out as needed.

KPI Report Template

Google Analytics total visits Conversion rate

This metric tells you the percentage of users who have taken a desired action (like making a purchase or signing up to a newsletter).

Google Ads total conversions Goal completions & conversions

These metrics measure the total number of goal completions and goal conversions for a particular website.

Facebook Insights page views Bounce rate

Bounce rate tells you the percentage of users who visit a web page and then navigate away from the website without visiting another page on that site.

Google Analytics referral traffic Sessions

Sessions measures the number of sessions (defined as a set of interactions on a website in a given amount of time) during a period of time.

See all these KPIs and metrics in your very own digital marketing dashboard!

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What platforms should a digital marketing dashboard include?

Your digital marketing dashboard should include all the digital marketing tools you're using. We support the major digital marketing tools, from social media to SEO to web analytics and if you want to include data from a source we don't support (say, a CMS like Wordpress or some other SaaS web app or desktop application), just upload a CSV file and we'll handle the rest.

Website dashboard example

DashThis' website dashboard template is tailor made for digital marketers wanting a solid control panel for their website data. It includes the top KPIs, automatic data fetching and the ability schedule PDF reports to be sent out via email. Best of all, you won't need an IT degree and 10 years experience with CSS to make sense of your data.

Website dashboard example

How to create a digital marketing dashboard

It's super easy to get started with DashThis. Choose your plugins, connect your data sources and get real-time data analysis.

Create your digital marketing dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your marketing report Create your marketing report

Whether you choose from among our preselected digital marketing dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!

Create your own digital marketing dashboard today!

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White label website dashboard design

Show your data exactly how you want with our dashboard customization options.

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

Custom design

Get a marketing performance dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your website dashboard just the way you want!

Bulk Creation & Editing Service

DashThis is the only reporting tool on the market with a bulk dashboard creation & editing service available. Make sure to take advantage!

mass edit

Bulk dashboard creation Bulk dashboard creation

If you have to import hundreds of dashboards into DashThis, our bulk dashboard creation service is for you. Just let us know what your dashboards should include and we’ll create them for you.

Bulk dashboard editing Bulk dashboard editing

You need to modify a particular KPI in all your existing dashboards? With our bulk dashboard editing service, we can add a markup, filter, or modify a metric for all your dashboards at once.

More dashboards for digital marketers

DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.

Digital marketer dashboards

Agency dashboard SEO dashboard template

There's a lot that goes into SEO so make sure your website is ranking like it should with our SEO dashboard template.

Explore this dashboard

Ecommerce dashboard Google Analytics dashboard template

Web analytics reporting doesn't need to be time consuming and with our Google Analytics dashboard template it won't be.

Explore this dashboard

Facebook dashboard Social media dashboard template

Social media is a great marketing channel but only if your contenting is performing well, and that's where our social media dashboard template comes in.

Explore this dashboard

Discover more web analytics tips & tricks in our blog

Our blog is a gold mine of digital marketing info -- check it out for tips on best practices and more!

Digital marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
Digital Marketing reporting dashboard

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